- Drive local digital revenue growth for the station and company. Increase revenue share in the market. Create new digital business from outside the traditional media space.
- Build and monetize active pipeline of integrated sales opportunities and close business while collaborating with digital sales leadership to drive client satisfaction, retention and drive incremental revenue
- Serve as the in-market digital product expert with ability to share and impart digital product knowledge to your client base and demystify complex suite of integrated media solutions into simple, actionable learning points that can be translated into effective sales process steps that drive revenue
- Have an impactful and consistent presence in the local advertising marketplace. This includes consistently being in the field making in-person sales calls.
- Oversight of all digital sales products, inventory management and pricing strategies.
- Ability to forecast revenue, develop and sustain a business plan to exceed your digital sales budget.
- Management of your digital sales pipeline.
- Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
- 2 years or more experience in sales, promotions, or marketing preferred. Digital advertising experience preferred.
- Ability to translate challenges into opportunities.
- Knowledge of digital sales and marketing with experience in SEO, SEM, social and targeted display
- Presentation experience, excellent written and verbal communications essential.
- Creative thinking essential.
- Ability to manage multiple projects, manages time wisely, and prioritize projects and people.
- Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
- Basic understanding of ad tags, analytics and campaign tools.
- Bachelor's Degree in marketing, communications or similar field required.
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Digital Account Executive - New Haven, United States - Nexstar Broadcasting
Description
Position Summary
If you are looking for a new opportunity, have big ideas, and have a passion for working with businesses, we want to meet you.
The Digital Account Executive will achieve budgeted revenue goals by professionally and effectively selling News 8's Core Digital products (Display, Video, Sponsorships, etc.) and the Nexstar Digital suite of digital marketing products (OTT, Targeted Video & Display, Social Media, SEM, etc.), with the objective of advancing client objectives and achieving client KPI's.
Our team of experienced media professionals takes pride in delivering results for their clients. Training is on the job and you won't be bored or feel stifled. We encourage our reps to be creative for our client's suggesting services that will deliver results. We are a client first culture- no scripts, no predetermined agendas.What Role will you play?
The candidate we hire for this position will build and develop a new business book within their assigned territory for recent client acquisition and client retention and growth.
This will be accomplished by making in-person sales calls to companies within the assigned territory to set sales appointments and closing sales in person with business owners and key decision-makers.
This position reports directly to the Digital Sales Manager and the GSM at WTNH/WCTX, and the Director of Sales at WTNH/WCTX.
ResponsibilitiesMajor responsibilities and efforts include but are not limited to:
Desired Skill and Experience:
(NASDAQ:
NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.
Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S.
markets reaching 212 million people.Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, America's fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
The Company's portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property.In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.
For more information, please visitEEO Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
