- Serve as the Primary POC for Strategic Accounts – Through effective communication, the ability to build trust, and a deep understanding of the needs of our customers and internal teams alike, you will work closely with our Account Executives. You will ensure that our strategies and projects deliver and that our clients receive an incredible experience, feeling the power of our partnership.
- Create and Lead Holistic Content-Centric Digital Strategies – As the lead strategist on your accounts, you will serve as a dreamer, consultant, confidant, and adviser for all things marketing. You will work to understand a client's true end goals and coordinate the development, management, measurement, and presentation of multi-channel digital strategies that will get them there.
- Develop and Grow Given Book of Business – You will be responsible for the year over year organic growth of your accounts – with a year-end goal of at least 10% growth in retainer or project investment and expansion into other in-house service lines.
- Lead and Mentor Account Executives – As the senior strategic lead, you will work closely with our AEs to train them on new trends, ways of thinking, and approaching problems to ensure they develop the skills required to lead accounts of their own.
- Strong written and verbal communication skills
- Highly responsive with a proven ability to communicate at the executive level
- Ability to effectively translate technical ideas to non-technical professionals and vice versa
- Strong knowledge of digital campaign strategy and execution through both organic and paid tactics – social media, search, programmatic, YouTube, streaming radio, etc.
- Ability to make critical in-the-moment decisions on the overall success of projects/strategies while staying focused on the high-level picture, managing expectations, and ensuring success for internal and external stakeholders.
- Familiarity with web development and video production processes
- Ability to analyze performance metrics and analytics and share reporting and ROI with internal team and clients
- Eagerness to learn about different industries and businesses models
- Ability to work independently, but also a love of working with a creative team
- 5-7 years of digital marketing/advertising experience or another non-traditional background with an understanding of business strategy, branding, go-to-market strategy, web design, and digital marketing execution
- Bachelor's degree required
- Advanced degree a plus
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Account Director - Nashville, United States - Clutch
Description
Title: Account Director
Location: Nashville, TN
Salary: up to $120k
Onsite 4 days a week
Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.
Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.
We care, we're honest, and we hustle—that's what makes us Clutch.
Clutch is looking for an Account Director to join their client's team.
The Account Director's primary responsibility is to manage and build relationships with agency clients and partners by fostering an environment for the delivery of strong, efficient and creative solutions. They thoroughly understand the client's business needs beyond marketing and think strategically about how to support them with everything the agency has to offer, ensuring that the strategy always maps back to the client's goals.
Collaborating with fellow Account Directors, and supported by Account Executives, you will be responsible for overseeing the smooth delivery of the scope of work at hand by fostering effective cross-functional leadership and collaboration of junior team members, while meeting annual growth goals across retained clients and new business. You are a passionate, smart, champion of new ideas who has a real passion for the work
RESPONSIBILITIES
Skills:
Experience:
Please read: Contact from Clutch employees will always come from the domain ONLY and we will always provide a phone number where you can contact us. Clutch will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired. If you are skeptical about any email or job offer, please reach out to us directly.
