- Partner with strategy planners on campaign kickoff calls, organize and assist with campaign launches, and coordinate campaign parameters in collaboration with creative, digital, and research areas.
- Manage campaigns according to the client's KPI's and pace according to client specifications for full delivery, ensuring alignment with their strategic plans.
- Compile client reporting across all vendor partners before, during, and after each campaign. With input from internal teams, develop a wrap report highlighting campaign learnings and recommendations.
- Lead ad operations review to operationalize tagging tracking and the overall campaign management process.
- Oversee the launch, management, and reporting needs of our paid media strategies. Monitor and analyze account performance metrics, providing regular reports and insights to clients. and internal stakeholders. Oversee and/or lead the creation of performance and pacing notes for active campaigns bi-weekly.
- Ensure all work is completed on time, within budget, and meets client expectations. Address any campaign concerns implement optimization opportunities, and to highlight campaign successes.
- 3-5 years of experience in Media Planning, Ad Trafficking, Ad Operations or Ad Analytics.
- Experience in planning and executing cross-channel content strategies, including social, web, and print; multi-channel brand narratives and content; multi-channel marketing campaigns.
- Familiarity with digital marketing channels and platforms, including social media, email, SEO, and SEM.
- Excellent verbal and written communication skills. Ability to Interact and collaborate with internal teams by identifying, acknowledging, and delivering action items.
- Remains informed of industry standards and best practices across paid, owned, and earned strategy areas.
- Proficient in using Social Media Platforms, IAB Ad Platforms, CRM systems, Google Suite, and other relevant tools.
- Proficiency in Microsoft Office and project management software.
- Comfortable collaborating with remote project teams nationwide.
- SimpsonScarborough offers a full benefits package, including nationwide health coverage, dental, vision, employer paid life insurance, flexible time off (FTO), student loan reimbursement after waiting period, and voluntary benefits such as critical illness and accident insurance, 100% paid parental leave, and a 401k with employer contribution after waiting period.
- Perks include flexible work model including Flexible Fridays, telework stipend, weeklong agency closures (summer and winter), and a day off for your birthday.
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Media Manager - Alexandria, United States - SimpsonScarborough
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Description
Job Description
Job DescriptionSalary: $80,000.00At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher ed marketing industry, our company runs a fully remote team of approximately 70 employees coast to coast.
We are a growing team looking for a self-motivated and enthusiastic new member. We expect a lot from our team members and champion their successes.
Requirements:
Qualifications:
Salary, Perks & Benefits:
Salary starts at $80,000.00 and will be commensurate with experience.
At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry.
SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law.
remote work