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Field Marketing Specialist - Dallas, United States - 99MGMT
Description
We are seeking a highly motivated and experiencedField Marketing Specialist
to join our esteemed cardiology practice, Connected Cardiovascular Care Associates, serving the Dallas and Rockwall areas.
This position is responsible for developing and executing comprehensive marketing strategies to promote our cardiology services, increase patient engagement, and raise awareness of our practice in both locations.
Your primary objective will be to implement targeted marketing campaigns, build strong relationships with referring physicians, and actively engage with the local communities to expand our patient base.
This position does require travel 2-3 days a week to meet with referral sources to foster collaborative relationships.Responsibilities include:
Develop and execute effective field marketing
strategies and campaigns to promote our cardiology practice in the Dallas
and Rockwall areas.
Collaborate with the marketing team to create
compelling content, including brochures, presentations, and promotional
materials, that effectively communicate the value and benefits of our
cardiology services to the target audience.
Identify and establish strong relationships with
referring physicians, primary care providers, and healthcare professionals
in Dallas and Rockwall to drive patient referrals and foster collaborative
partnerships.
Plan and organize local events, health fairs, and
community outreach programs in both locations to increase awareness of our
cardiology practice and educate the public about cardiovascular health.
Conduct thorough market research and analysis specific
to Dallas and Rockwall to identify opportunities, market trends, and
competitive intelligence to inform marketing strategies and tactics.
Utilize various marketing channels, including digital
platforms, social media, email marketing, and print media, to deliver
targeted messaging and drive patient engagement in both Dallas and
Rockwall.
Measure and analyze the effectiveness of marketing
initiatives, track key performance indicators (KPIs), and provide regular
reports on marketing campaign results and return on investment (ROI) for
both locations.
Stay up-to-date with industry developments,
advancements in cardiology, and competitor activities in both Dallas and
Rockwall to adapt marketing strategies accordingly.
Collaborate closely with internal stakeholders,
including physicians, practice managers, and administrative staff, in both
locations to ensure alignment of marketing efforts with practice goals and
objectives.
Ensure compliance with all relevant healthcare
regulations and marketing guidelines.
Travel is required 2-3 days a week throughout the DFW Area
Skills and Qualifications:
Bachelor's degree in Marketing, Business
Administration, or a related field (or equivalent experience).
Proven track record of successful field marketing
experience, preferably within the healthcare industry or a cardiology
practice.
Strong understanding of marketing principles and
strategies, with demonstrated expertise in developing and implementing
effective marketing campaigns.
Knowledge of cardiology terminology, procedures, and
services is highly desirable.
Excellent communication and interpersonal skills, with
the ability to engage effectively with referring physicians, healthcare
professionals, and community members in both Dallas and Rockwall.
Proficiency in analyzing data, identifying insights,
and making data-driven decisions to optimize marketing efforts.
Familiarity with digital marketing platforms, social
media management, and marketing analytics tools.
Self-motivated with the ability to work independently
as well as collaboratively within a team.
Strong organizational skills, including the ability to
manage multiple projects and prioritize tasks effectively.
Flexibility to attend evening or weekend events, as
needed, in both Dallas and Rockwall.
Valid driver's license required, and willingness to
travel between Dallas and Rockwall for meetings, events, and
collaborations.
Benefits:
401(k)
401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday-Thursday, 8:30 am-5 pm and Friday 8:30 am - 3 pm. No weekends or after hours.
Learn more about the office and its culture by visiting
99 Healthcare Management is a Dallas-based physician practice management company.
We help healthcare providers focus on their core skills – delivering high-quality care to their patients - by providing oversight and support for all administrative functions.
Our service areas include human resources, accounting, marketing and business development, provider credentialing, and revenue cycle management.The practices we manage range in size and specialty and include internal medicine, family medicine, pain management, cardiology, OBGYN, and more.
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