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    Content Marketing Specialist - Minneapolis, United States - Minnesota Council of Nonprofits

    Minnesota Council of Nonprofits
    Minnesota Council of Nonprofits Minneapolis, United States

    1 week ago

    Default job background
    Description

    JOB SUMMARY:
    This position is responsible for developing

    and implementing digital marketing content strategies that build YWCA

    Minneapolis brand identity, grow the organization's online presence, and

    drive engagement to help meet organizational objectives. The content marketing

    specialist is a digital content subject matter expert responsible for

    creating and disseminating multimedia content online, leveraging digital

    assets across channels to engage target audiences. This position conducts

    market research and analyzes performance to continually improve content

    performance. The content marketing specialist is responsible for overseeing organizational

    digital content assets, including the public-facing website and all social

    media channels.

    Content Marketing Specialist Responsibilities:
    Plan,

    implement and measure content marketing campaigns across different

    platforms, including social media, blogs, e-mail, website, and video

    channels.
    Create

    engaging and high-quality content for emails, websites, blog posts,

    infographics, and videos that align with YWCA brand and values.
    Oversee

    digital content assets, including the website and all social media

    channels. Manage SOPs for the same.
    Provide

    ongoing website maintenance, working with external vendors as needed.
    Monitor

    posts and commentary online and on social channels; post responses that

    reflect the organization's brand and values.
    Plan

    and implement digital paid content promotions and lead generation

    activities.
    ·

    Lead

    search engine optimization and monitor performance of search engine rankings

    and traffic.
    Monitor

    KPIs. Track, measure, analyze and report the performance and success of digital

    assets and content marketing campaigns. Recommend modifications to

    improve performance.
    Work

    collaboratively with the Marketing & Communications team, as well as

    Business Unit team members and other stakeholders, to ensure smooth

    content delivery across all channels.

    General Responsibilities:
    Serve

    as project manager on digital projects. Develop and coordinate processes

    that help regulate the flow of work to ensure efficiency and timeliness

    of projects.
    Provide

    support on other projects as requested by the Vice President of Marketing.

    TECHNICAL SKILLS:
    Content

    marketing strategy, management and implementation
    Content

    development for social media, blogs, email, website, and video channels

    (including copywriting and design)
    Interactive

    paid marketing (includes planning, implementing and managing paid

    search, social media advertising, website optimization for advertising)
    Search

    Engine Optimization
    Social

    media marketing
    Interactive

    data analytics (includes experience with core analytics capabilities by

    platform and using insights to inform direction)
    Audience

    segmentation
    E-mail

    marketing, content development and performance analysis (includes experience

    with e-mail marketing platforms)
    Website

    design and management (includes knowledge of a variety of CMS platforms)
    Graphic

    design
    Project

    management
    Problem

    solving

    TRANSFERABLE SKILLS:
    Problem-solving
    Adaptability
    Attention

    to detail
    Self-motivated
    Multi-tasking
    Project

    management
    Teamwork
    Communication

    (written and oral)
    Results-oriented

    RELATIONSHIPS:
    This position reports to the Vice President of

    Marketing. Interacts with senior leadership, site and program managers,

    program coordinators and department staff, organizational development and

    marketing staff.

    QUALIFICATIONS:
    Bachelor's

    degree in marketing, communication, or related field (or at least five

    years professional experience in content marketing – see below).
    On

    evaluation, five years of direct experience in planning and implementing

    multichannel communications, overseeing digital assets (including

    websites), web development, and general communications.
    Five

    years experience developing and managing content and tracking systems

    for website, e-communications, and social media.
    Analytical

    skills for tracking/interpreting interactive communications data.
    Demonstrated

    understanding of digital communications, ability to manage complex interactive

    multimedia projects and develop processes and efficient systems.
    Technical

    knowledge of content management systems.
    Technical

    knowledge and experience with digital advertising, including reaching

    target audiences, planning and implementing digital advertising

    (including PPC) across social media platforms and search engines.

    Analytics and reporting of same.
    Writing

    and editing skills, specifically for interactive content, with knowledge

    of best practices and search engine optimization.
    Basic

    coding skills for HTML, CSS and PHP.
    Intermediate

    competency in Adobe Creative Suite (CS) Studio, and Microsoft Office

    365.
    Familiarity

    with email and digital marketing platforms (such as Sprout Social and

    Constant Contact).
    Experience

    with content management systems, such as Square Space.
    Experience

    with project management software, such as

    PHYSICAL DEMANDS:
    Must

    be able to work on a computer for extended periods of time
    Occasionally

    lift and/or carry up to 40 pounds
    Hold

    a valid driver's license
    Travel

    to various YWCA of Minneapolis sites and community events as needed


    ADDITIONAL NOTES:
    This job description

    represents the major functions but is not intended to be all-inclusive.

    #J-18808-Ljbffr
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