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    Marketing Specialist - Minneapolis, United States - Three Point Solutions

    Three Point Solutions
    Three Point Solutions Minneapolis, United States

    3 weeks ago

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    Description
    Job Description
    Job Description

    Job Title - Marketing Specialist

    Exempt

    Number of Positions

    1

    Job Location

    • Plymouth, Minnesota 55441
    Job Start Date

    • 5/1/24
    Job End Date

    • 4/30/26

    Hours:
    Approximately 24 hour per week

    Job Description -


    A marketing analyst partners with the OU Integrated Marketing team and the larger marketing organization to assess and measure the marketing funnel for B2B and B2C marketing campaigns.

    The marketing analyst will dig into strategic questions where nuanced analysis, meaningful insights, and strong recommendations will play a key role in marketing campaign planning and execution.


    The successful candidate will understand and keep up with industry trends for all digital channels including email, paid search, display, social media, and web.

    Additionally, they will be able to write clear, succinct, and actional reports for the marketing and sales organizations.

    A Day in the Life

    Develop a data driven approach to assess campaign performance and audience targeting.

    Collaborate with our Sr. Digital Marketing Strategist to develop and track KPI metrics in an effort to optimize future campaign tactics.

    Prepare monthly and quarterly reports for the larger marketing organization, including executive leaders.

    Work with the larger marketing organization to identify lead opportunities and communicate those to the marketing and sales organization.

    Pull and merge marketing list data that provides targeting for various marketing campaigns.


    Use social listening tools to understand customer behaviors and insights to fuel future campaigns and assist in issues management, as needed.

    Work to make an impact on the team by uncovering opportunities and efficiencies within current workstreams and dataset analysis.

    Communicate and collaborate with internal corporate partners and third-party vendors as needed.

    Key Skills

    Problem-solving and analytical skills

    A/B Testing

    Conversion Rate Optimization

    User Experience Journey with ability to use data to tell the story

    Strong written and verbal communication skills

    Collaborative mindset

    Ability to prioritize and weigh most important work/impact analysis

    Qualifications

    Bachelor's degree required

    3+ years of experience in a marketing, data science or similar function

    Strong track record of marketing data analysis with marketing campaigns

    An analytical mind who uses a test and learn' approach

    A desire to uncover and develop efficiencies in processes

    Excellent written communication skills

    Proficiency with Adobe Analytics, Talkwalker, Microsoft Excel, Microsoft Clarity or similar tools


    Ability to work in a matrixed environment while balancing multiple priorities and ensuring high-quality outcomes while keeping complex projects moving forward.

    #ZR

    Company Description

    As a leading contract, contract-to-hire and professional placement firm, Three Point Solution understands the importance of aligning our client with the right resource at the right time.

    We are committed to the highest caliber of service that will benefit our clients, candidates and employees.

    Unlike large, corporate style recruiting firms, we commit to individualized attention that uniquely positions us to bridge the communication gap between recruiter, employer and candidate.

    Our goal is to cultivate and maintain true partnerships with our clients and candidates.

    Company Description

    As a leading contract, contract-to-hire and professional placement firm, Three Point Solution understands the importance of aligning our client with the right resource at the right time.

    We are committed to the highest caliber of service that will benefit our clients, candidates and employees.

    Unlike large, corporate style recruiting firms, we commit to individualized attention that uniquely positions us to bridge the communication gap between recruiter, employer and candidate.

    Our goal is to cultivate and maintain true partnerships with our clients and candidates.

    #J-18808-Ljbffr
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