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Product Marketing Manager - Minnetonka, United States - Trimble
Description
Your Title:
Product Marketing Manager
Job Location:
Princeton, NJ
Our Department:
Marketing
Are you interested in identifying and delivering disruptive cutting-edge technologies?
What You Will Do
This position will lead cross-functional efforts across Product, Marketing, Sales and Business Development to launch new Fleet Management solutions and drive success in our North America markets.
Influence & Support GTM Strategy:
Work closely with GTM focused teams to develop a strategy to utilize inside and outside resources and deliver a unique value proposition to customers to achieve competitive advantage, reach market penetration, revenue and profitability expectations.
Launch Planning and Enablement:
Serve as the key facilitator between Product Management and Marketing to identify release vs launch needs, make sure pre-launch tools are in the hands of the customer-facing teams ahead of launch, ensure external launch activities/materials are on schedule and are clearly communicating our value proposition to customers.
Marketing Launch Execution:
Responsible for the actual execution of all assets required in the launch to customers/the market.
Coordinate with all Marketing team functions on the development and strategy for external facing launch and campaigns to drive demand.
Positioning & Messaging:
Develop positioning and key messaging to ensure appropriate market positioning and messaging that resonates with our target buyer personas.
Who is the product/feature intended for, how does it solve their challenges/fit their needs, what does it do, and how is it different/unique to what's available on the market today.
Internal Distribution of Messaging:
Responsible for educating the value of new products/capabilities to the Sales and Bus Dev team and developing internal facing training materials and training programs that facilitate the selling process and focus on how we solve for our buyers and users.
Market Intelligence:
Outline a market's blueprint at a high-level - Who are the market players and how do we work with them? What problems, trends, challenges are top of mind? Where are their potential opportunities?
Be an expert on our buyers. Create and maintain buyer personas outlining who our buyers are, how they buy and their key buying criteria. Document their buying journey and use that insight to drive improvements through our sales and marketing channels.
Understand our competitive landscape and research competitor offerings to react when appropriate . What are they best known for? Strengths/Weakness? What are their killshots and how can we develop a strategy to win against them?
Customer Advocacy :
Work closely with the Customer Success team to help identify customers who are suitable for use cases to drive education internally on how a customer is solving a problem as well as externally to the market.
Support the Customer Advisory Board and lead strategy topics or plans for our key customers.What Skills & Experience You Should Bring
Proven experience as a Product Marketing Manager, Marketing Manager or similar role
BS/BA Degree in Business or Marketing
3-5 years product marketing experience required, preferably with experience in B2B or technology
Transportation Industry experience is a plus
Excellent writing skills a must
Experience in market analysis and working knowledge analytics tools
Excellent planning, organization and multitasking skills. A strong attention to detail required
Excellent communication skills
Manage multiple projects and priorities concurrently
Highly organized self-starter, able to work with minimum supervision
Experience with Google Slides and Google Apps for Work a plus
Collaborate on long and short term goals with the entire Marketing team to support company, department and market visions
Works well in a team environment and cross functionally within an organization
Strategic mindset with a pragmatic attitude possessing the ability to translate ideas into action: understand and conceptualize how a piece of functionality can be visualized, messaged, positioning and understood by its intended audience
About Your Location
Under a flexible work arrangement (hybrid), this resource primarily supports the Transportation Sector and works collaboratively across cross functional teams.
In a hybrid role, you will work with your manager to establish a mutually agreeable schedule for your time worked in the office based on the position and the business need.
Trimble's Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve.
We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position.
Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.
Hiring Range0
0
Bonus Eligible?
Yes
Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
Trimble is proud to be an equal opportunity employer. We welcome and embrace ourcandidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, pregnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contact
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