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Display Marketing Manager - Minnetonka, United States - UnitedHealth Group
Description
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
The Display Marketing Manager is responsible for the planning and execution of digital display campaigns for the Government Programs Brand and Growth team.
Working closely with internal partners, the marketing manager will execute the approved strategy, campaign set up, campaign optimization and reporting of direct-to-consumer digital marketing campaigns.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:
Collaborate with digital team members on the development of display campaign strategy
Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
Manage daily campaign optimization, testing, tracking and performance measurement
Oversee creative development and approval process
Develop reporting and key insights on campaign performance
Evaluate and improve internal display processes to support strategic planning and implementation e.g., cost files, reporting set up, partner billing and audience setup
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
5+ years of experience in digital media in client and/or agency settings running complex digital display programs
5+ years of hands-on programmatic and direct vendor experience in client, agency, agency trading desk or programmatic technology team settings
2 + years of building and actively managing and reporting on performance for multi-million-dollar digital display programs
2+ years of experience across DSPs, DMPs, CRM, ad serving and brand safety platforms (Google Ads, DV360, CM360)
Experience with Adobe Analytics
Advanced understanding of digital display tactics and measurement is a must - specializing in display, video and native advertising lead generation utilizing both 1st, 2nd, and 3rd party data sources
Advanced tracking and analytics knowledge
Advanced Excel and PowerPoint skills
Must be 18 years of age or older
Preferred Qualifications:
Financial services, insurance, or technology experience
Liveramp, DoubleVerify, and Invoca platform experience
Experience with DOMO or Tableau visualization and reporting tools
Experience with media planning process
Experience in managing complex media projects across multiple stakeholder groups
Understanding of digital direct-response marketing tactics and best practices
Proven constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
Proven passionate about results, achieving goals and communicating successes
Proven passion for digital display with an understanding of the complexity of the digital advertising landscape
Proven highly analytical with advanced problem-solving skills and excellent attention to detail
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
Proven history of successfully growing brand health metrics
California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or
Washington Residents Only:
The salary range for California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington residents is $85,000 to $167,300 per year.
Pay is based on several factors including but not limited to education, work experience, certifications, etc.In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone.
Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes.
We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere:
UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
