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    Group Copy Supervisor - New York, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe New York, United States

    1 week ago

    Default job background
    Full time
    Description

    Job Description

    Responsibilities:

  • Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
  • Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
  • Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
  • Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
  • Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
  • Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
  • Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
  • Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
  • See copy decks and manuscripts through development and to launch (in partnership with Editorial)
  • Deliver fluent knowledge of interactive capabilities, content development and editorial flow
  • Develop original content for new projects, and collaborate with Medical Director when needed
  • Help mentor more Junior Copy Writers, developing their ability to produce quality work

    • Qualifications

    Skills:

  • Ability to recognize strong creative ideas and see them through to completion.
  • Ability to sell ideas to other members of the creative team and to clients.
  • In-depth knowledge of pharmaceutical/healthcare marketing.
  • Ability to thrive under pressure in a fast-paced environment.
  • Ability to meet deadlines for multiple projects simultaneously.

    • Requirements:

  • A strong copy portfolio and unique voice.
  • Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
  • At least 10 years' web copywriting experience, including work in pharma/healthcare.
  • MUST have HCP writing experience
  • Experience with writing consumer-focused and healthcare professional focused content.
  • Bachelor's degree.
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