Jobs
>
Miami

    Director of Lifecycle Marketing - Miami, United States - One Park Financial

    One Park Financial
    One Park Financial Miami, United States

    3 weeks ago

    Default job background
    Description

    Job Description

    Job Description

    One Park Financial (OPF) is a Financial Technology company that connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they need to take their businesses to the next level. We want to work with high-performing badasses that will play an integral part in our company's expansion. We understand one thing: it all comes down to working with the right people and enabling them to do what they do best.

    This position is onsite and in Coconut Grove, Florida. Successful candidates will need to be already living in the Miami area and able to commute daily to Coconut Grove, FL.

    The Director of Lifecycle Marketing will be responsible for developing and implementing comprehensive lifecycle marketing strategies to optimize customer acquisition, retention, and loyalty across all stages of the customer journey. This role will play a critical role in maximizing customer lifetime value and driving business growth through targeted and personalized marketing initiatives.

    Requirements

    Key Responsibilities:

    • Develop and execute comprehensive lifecycle marketing strategies that effectively engage customers at every stage of the customer journey, including acquisition, onboarding, activation, retention, and reactivation.
    • Collaborate with cross-functional teams, including sales, product, customer success, and analytics, to identify key customer segments, lifecycle stages, and strategic opportunities for engagement and conversion.
    • Utilize data-driven insights and customer segmentation strategies to personalize marketing communications and experiences, driving higher engagement, conversion, and retention rates.
    • Lead the development and execution of multi-channel marketing campaigns, including email marketing, SMS marketing, push notifications, and more, to deliver timely and relevant communications to customers.
    • Implement robust testing and optimization frameworks to continually refine and improve lifecycle marketing campaigns, leveraging A/B testing, multivariate testing, and other experimentation methodologies to maximize performance and ROI.
    • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of lifecycle marketing initiatives, providing regular reporting and insights to stakeholders to inform decision-making and drive continuous improvement.
    • Stay ahead of industry trends, best practices, and emerging technologies in lifecycle marketing and customer engagement, leveraging insights to innovate and enhance our marketing strategies and tactics.
    • Foster a culture of collaboration, innovation, and accountability within the lifecycle marketing team, providing leadership, mentorship, and development opportunities to team members.

    Qualifications:

    • Bilingual (English and Spanish) is a requirement for this position.
    • A degree in marketing, business, or a related field would be nice but not required.
    • 5+ years of experience in marketing, with a focus on lifecycle marketing, customer engagement, and retention strategies.
    • Proven track record of developing and executing successful lifecycle marketing campaigns across multiple channels, driving measurable improvements in customer acquisition, retention, and loyalty. Be ready to provide specific examples of success
    • Proven track record of success working with a sales floor. The sales team is the client for the marketing team
    • Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics 4, PowerBI , CRM systems) to derive insights and inform decision-making.
    • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot) and CRM systems to orchestrate complex and effective lifecycle marketing campaigns and workflows.
    • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders to drive alignment and achieve shared goals.
    • Strategic thinker with a results-oriented mindset and a passion for driving business growth through customer-centric marketing initiatives.
    • Strong leadership skills and experience managing and developing high-performing marketing teams.
    • Creative thinker with a performance-first approach to marketing, able to develop innovative strategies and solutions to engage and delight customers throughout their journey.

    Benefits

    • Competitive Salary
    • 401k with Match
    • Health insurance
    • Dental & Vision Insurance
    • Life insurance
    • Paid time off
    • Office Snacks
    • Monthly events

    OPF is an Equal Opportunity Employer (EOE) and takes great pride in building a diverse work environment. Qualified applicants are considered for employment without regard to age, race, religion, gender, national origin, sexual orientation, disability, or veteran status.

  • Restaurant Brands

    Lifecycle Marketing

    2 weeks ago

    Restaurant Brands Miami, United States Full time

    About Restaurant Brands International: · Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's mo ...

  • Santander

    Sr. Associate, Lifecycle Marketing

    2 days ago

    Santander Miami, United States Full time

    Sr. Associate, Lifecycle MarketingCountry: United States of America As the Senior Associate of Lifecycle Marketing, you will: · Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies ...

  • One Park Financial

    Director of Lifecycle Marketing

    5 days ago

    One Park Financial Miami, Florida, United States Permanent

    One Park Financial (OPF) is a Financial Technology company that connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they need to take their businesses to the next level. We want to work with hig ...

  • Western Union

    Director, Lifecycle Marketing

    2 weeks ago

    Western Union Miami, United States

    **Director, Lifecycle Marketing - Denver, CO, New York, NY or Miami, FL** · Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining ...

  • 10X Health System

    Lifecycle Marketing Manager

    1 week ago

    10X Health System Aventura, United States

    POSITION SUMMARY · As a Lifecycle Marketing Manager, you will be a key player in our mission to enhance customer retention and drive revenue growth. You will ideate, execute, measure, and iterate strategies to improve retention at every stage in the customer lifecycle. Your focus ...

  • One Park Financial

    Director of Lifecycle Marketing

    4 weeks ago

    One Park Financial Doral, United States

    One Park Financial (OPF) is a Financial Technology company that connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they need to take their businesses to the next level. We want to work with hig ...

  • One Park Financial

    Director of Lifecycle Marketing

    2 weeks ago

    One Park Financial Doral, United States

    One Park Financial (OPF) is a Financial Technology company that connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they need to take their businesses to the next level. We want to work with hig ...

  • BEL USA LLC

    Director of Lifecycle Marketing

    3 weeks ago

    BEL USA LLC Doral, United States

    As the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our co ...

  • BEL USA LLC

    Director of Lifecycle Marketing

    1 week ago

    BEL USA LLC Doral, United States

    As the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our co ...

  • Western Union

    Senior Manager, Lifecycle Marketing

    4 days ago

    Western Union Doral, United States

    Senior Manager, Lifecycle Marketing - New York, New York or Denver, Colorado or Miami, Florida · Are you a strategist who is hyper-focused on creating and implementing · lifecycle · marketing and C · R · M strategy to · ultimately improve · customer satisfaction, loyalty, a ...

  • Western Union

    Senior Manager, Lifecycle Marketing

    4 weeks ago

    Western Union Doral, United States

    Forward to localhost with CLI · whcli forward --token=9a73d de1-ac66-ca18852d448f · Install whcli · generates free, unique URLs and e-mail addressesand lets you see everything that's sent there instantly. · Built-in integrations: Google Sheets, Excel, Slack, Dropbox, SFTP, Ema ...

  • Integra Beauty Inc

    Customer Lifecycle Marketing Coordinator

    4 weeks ago

    Integra Beauty Inc Dania Beach, United States

    Who We Are: Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Los Angeles, Dania Beach, and our two offices in Ohio, we're constantly raising the bar and e ...

  • Slalom

    Salesforce Consultant

    1 week ago

    Slalom Miami, United States

    Who You'll Work With · As a modern technology company, our Slalom Technologists are disrupting the market and bringing to life the art of the possible for our clients. We have passion for building strategies, solutions, and creative products to help our clients solve their most c ...

  • Norwegian Cruise Line Holdings

    Senior Analyst Marketing Analytics

    2 weeks ago

    Norwegian Cruise Line Holdings Miami, United States Full time

    Responsibilities · BASIC PURPOSE: Responsible for supporting Global senior marketing leadership via producing strategic insights, reports, and strategic projects, serving the company brands. Provide company decision makers with KPIs and assessments to drive growth, launch new tr ...

  • Anaplan

    CPQ Solution Architect

    2 weeks ago

    Anaplan Miami, United States

    Anaplan. As the engine behind back-office system connectivity, you might not recognize our name, but our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, and Bayer are just a few of the 2,000+ companies that rely on our best-in-class platform and ...

  • Thought Machine

    Strategic Sales Director

    5 days ago

    Thought Machine Miami, United States

    Description · Thought Machine's mission is bold – to properly and permanently rid the world's banks of legacy technology. To achieve this, we have developed the foundations of modern banking and built core and payments technology, which runs natively in the cloud. What we are a ...

  • CIRCLE

    Manager, Enterprise Risk Management

    3 weeks ago

    CIRCLE Miami, United States

    Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up p ...

  • MSC CRUISES

    Director, Human Resources Business Partner,

    3 weeks ago

    MSC CRUISES Miami, United States

    JOB PURPOSE · MSC Cruises is seeking a Director, Human Resources Business Partner (HRBP) to lead a best-in-class talent agenda and build new capabilities in a fast-paced, rapidly growing market for the global company. This position requires a seasoned HR professional who will be ...

  • apoqlar

    Head of Regulatory Affairs and QMS

    2 weeks ago

    apoqlar Miami, United States

    Make a positive impact in the global healthcare community with cutting-edge medical mixed reality technology. · About Us: · apoQlar is the developer of a medical mixed reality platform that is revolutionizing how medicine is practiced, experienced, learned, and shared. Our flag ...

  • Jacobs

    Senior Project Manager/CSL

    3 weeks ago

    Jacobs Miami, United States Full time-Regular

    Senior Project Manager/CSL-(SOU0004DS) Your Impact: Elevate your career to the next level in the vibrant heart of Miami, where innovation meets expertise in the realm of Water and Wastewater Engineering. We're on the hunt for a dynamic Senior Project Manager with a Seller-Doer ...