- Ideates and develops the US channel marketing strategy for Saucony - focused on Field Marketing, Run Specialty, and Sporting Goods sales channels.
- Directs a team of Marketing Managers to develop and execute integrated retail marketing programs to include in-store, staff engagement, social, digital, and interactive elements.
- Executes strategic marketing campaigns aligned with the overall brand direction and account business objectives for major key, national accounts
- Day to day account management with retailers
- Closely collaborates with key internal stakeholders - including Sales, Marketing, Product, Operations, Finance, and Global Regional Leads - to ideate programs that achieve goals.
- Contributes to the creation of KPI's. Measures programs, communicates results of sell-in & sell-through in markets. Provides solutions based on results.
- Manages CO-Op budget to ensure alignment with global spending.
- Performs duties consistent with the Company's AAP/EEO goals Knowledge, Skills and Abilities Required
- 7 years of marketing experience required, including people leadership. Channel or integrated marketing experience preferred.
- National brand experience and/or retail marketing required.
- Demonstrated knowledge of digital and traditional marketing channels, including social, SEO, web, email, paid media, content strategy, and partnerships.
- People-oriented with strong interpersonal and communication skills.
- Ability to thrive in uncertainty, resolve ambiguity, and think quickly on your feet.
- A resourceful attitude and positive negotiation skills - you'll be working with many different teams across Saucony and our retail partners.
- An entrepreneurial mindset, you roll up your sleeves and dig into complex problems. A big-picture thinker with a focus on execution and impact.
- Bachelor's degree required in Marketing or Communications or equivalent work experience. Working Conditions
2-3 days in-office in Wolverine's Michigan headquarters. Normal office environment. Some travel will be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-Hybrid #LI-KD
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. -
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Senior Channel Marketing Manager - ROCKFORD, United States - WOLVERINE
Description
SummaryWe're the original running shoe company. 1898 original. From the start, we've been at the forefront of developing technology that helps runners go further, faster, more comfortably. As we enter our 125th year, we're set on making sure everyone knows our name. (Bonus points for pronunciation: Sock-a-knee). This means going in bold new directions, innovating designs that inspire people to get up and move, as well as dipping into our archive of Originals to reach today's hype-makers and style setters. Joining us now means the opportunity to help set the course for our next 125 years.
As the Senior Manager, you're responsible for developing and leading the US strategy of all marketing efforts within Channel Marketing, inclusive of Run Specialty, Sporting Goods, and Field Marketing. Working with regional teams and retail accounts in true partnership, you lead a team that develops innovative omni-channel programs and campaigns that connect to consumers and deliver a premium position in the marketplace for Saucony.
The Senior Manager is responsible for diagnosing, analyzing, planning, and implementing programs to drive brand growth within Saucony's wholesale business across all consumer touchpoints. Using consumer insights and collaborating with product and sales teams, you anticipate trends and use this knowledge and expertise to guide program development. You are the master of crafting a strategic approach to supporting sales channels, not just constructing a collection of tactics. You're passionate about connecting these things to create captivating initiatives that complement each other, driving brand desire and business results.
This role requires that you're an excellent marketer, teammate, and people manager. You're a strategic thinker and well-versed in what's going on in the marketing industry. As a result, you can identify and focus priority initiatives for your team, helping them connect the dots while working in a fast-paced team environment that requires a high level of collaboration.
Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.
Job Description
Senior Channel Marketing Manager professionals in Rockford
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Randy Keho
Striving to form strong B2B partnerships