- Work with the Director of Foodservice Marketing to develop short- & long-term strategy for foodservice customers
- Translate consumer data & insights into go to market strategies for Mondelez Foodservice Analyze consumer data & insights to create strategic selling stories & presentations for national, regional and key account teams Work within Hubspot to manage customer presentation timelines where marketing support is needed Proactively communicate customer presentation schedules to FS Marketing Director & CVP, Foodservice
- Attend customer presentations as needed and presents marketing related subject matter
- Write creative briefs to support the creation of sales materials. Work closely with Manager of Customer & Channel Activation to brief creative agencies that design these materials
- Monitor market trends and research and communicates competitive marketing activities to foodservice account teams.
- Work with brand equity teams to understand foodservice opportunities that drive trial for Mondelez brands, including Oreo, Chips Ahoy, Nourish and Confectionary brands
- Serve as the primary liaison between the foodservice marketing and the brand equity teams, scheduling regular meetings to develop relationships with key brand equity partners
- Work with brand equity teams to proactively understand brand innovation calendars and communicate to foodservice marketing, culinary and account teams. Translate the brand innovation calendar into foodservice applications
- Proactively work with brand teams to understand integrated marketing calendars and partnerships and translate into foodservice applications
- Manage placements of key foodservice initiatives on brand owned channel content calendars. Work with brand equity teams to establish foodservice content calendars on owned equity channels
- Continuously work to include foodservice partners in brand equity key initiatives
- Shape and communicate foodservice vision and mission to brand equity teams. Quantify and steward the value of foodservice among brand equity teams
- Devise customer innovation growth strategies
- Create testing pipeline to support key customers, including market & concept testing plans Develop business cases to support customer innovation and create customer proposals. Manage A&C market testing budget.
- Work with culinary, national account and insights teams to write foodservice concepts to be included in Data Essentials and Technomic concept screening process
- Develop custom research briefs to support key foodservice initiatives (e.g. CLTs, Brand Lift, Brand Health.)
- Bachelor's degree in business, marketing, management, or related field. Master's degree preferred
- 5 years prior marketing experience as a Brand Manager, Associate Brand Manager, Marketing Manager, or related marketing profession
- Minimum 2 years of previous foodservice industry experience preferred
- Proven ability to develop brand and marketing strategies and communicate recommendations to leadership teams
- Possess strong analytical skills partnered with a creative mind
- Is an excellent data driven thinker who has an affinity for numbers
- Has excellent verbal and written communication skills, attention to detail and strength in presenting
- Is a strong project manager and is comfortable with leading cross-functional projects
- Possess an innovative nature and a sense of urgency with respect to project management and completion
- Possess advanced power point and excel skills
- Passion for creating sales materials and presentations
- Location: This is a hybrid opportunity that will require travel to our East Hanover, NJ office and up to 15% travel to customer.
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Manager, Foodservice Brand Strategy - Georgia, United States - Mondelēz International
Description
Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
*Hybrid - East Hanover, NJ OR Chicago, Illinois
-Also, open to Atlanta, Georgia by our customer
This savvy business manager will work to proactively write and present customer presentations on behalf of the Mondelez U.S. Foodservice marketing team. They will collaborate with brand equity teams to identify opportunities to drive trial on Mondelez brands such as Oreo, Chips Ahoy, Sour Patch Kids and Belvita. The candidate will be a proven leader with an enterprise mindset and strong collaboration skills who can work cross functionally, independently and as part of a larger team. They will also be responsible for the development of customer and channel strategy and innovation pipelines. The ideal candidate has experience with and strong knowledge of developing brand strategy for foodservice organizations, such as quick serve restaurants, education and healthcare. The candidate will report directly to the Director of Marketing, Foodservice.
Responsibilities and Initiatives:
Customer & Channel Strategy Development
Brand Equity Management
Innovation Strategy & Pipeline
Qualifications
The anticipated base salary range for this position is$103,200 to $154,800; the exact salarydepends on several factors such as experience, skills, education, and budget. The salary range may varybased on geographic location. In addition to base salary, this position is eligible for participation in ahighly competitive bonus program with possibility for overachievement based on performance andcompany results
No Relocation support availableBusiness Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
Job Type
RegularMarketing ExcellenceMarketing
