- Establish the vision, strategy and goals for the Customer Data Platform to be leveraged primarily for digital channel outreach
- Use data analytics to measure the effectiveness of campaigns and make data-driven decisions
- Lead the development and management of large and disparate data sets to create highly targeted customer audiences for personalized customer experiences
- Define and manage processes to continually maintain and improve audience data quality and technology usage
- Responsible for the data/audience strategy, data onboarding and data audience insights as well as internally working with data operations, analysts and internal stakeholders
- Define, maintain and govern a portfolio of audience definitions, including first and third party data for both prospecting and nurturing of audiences
- Understand and analyze user behavior/trends, audience composition and engagement to gain a 360-degree understanding of audiences and respective performances
- Enrich customer data and develop user scores and propensity models with predictive analytics in support of relevant targeting and messaging
- Apply statistical modeling and analysis to data sets to develop predictive marketing models that inform better decisions, optimize the customer buyer journey, enabling faster sales cycles, improved targeting and increased conversion rates
- Partner with stakeholders to develop personalization strategies, quantify, test and refine the program to maximize effectiveness
- Build a lifecycle analytics function and measure the effectiveness of retention and customer lifetime value integrating customer demographic and purchasing behavior
- Focus on Customer Segmentation and Personalization from the 1st party audiences, through all the digital touchpoints
- Lead and mentor a direct report, providing guidance and support to ensure individual and collective success
- Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors Qualifications:
- Experience as a project lead and/or people manager, showcasing leadership and team collaboration skills
- Ability to iterate with limited day-to-day direction, independently prioritize and resolve issues
- Translate marketing use cases and business requirements into CDP data sets, schemas and platform configurations to deliver business outcomes
- Experience analyzing customer lifecycle and lifetime value across interactions such as Email, Multi-channel messaging/voice/chat, and Re targeting
- Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
- Experience in developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Looker, Tableau, PowerBI, DataStudio, etc.)
- Proficient in working with an array of MarTech Tools and data management platforms, Customer Data Platform, Salesforce CRM / Marketing Cloud Account Engagement (Marketing Automation), data exchanges, ad networks or demand side platforms (DSP)
- Ability to build strong relationships internally with cross-functional teams and externally with paid digital agencies
- Knowledge of Public cloud technologies ( i.e.,Google BigQuery, Snowflake)
- Data science programming language experience (e.g., Python, R)
- Experience with AI and personalization solutions
- Bachelors Degree Business, Marketing, Data Analytics or Advertising.
- 8+ years progressive marketing analytics, audience management, acquisition marketing and/or retention marketing experience with proficiency in CDP/CRM technology
- 3+ years experience managing others
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Sr. Marketing Analyst - Ramsey, United States - Konica Minolta Business Solutions
Description
Overview:
The Senior Marketing Analyst is data driven, passionate about the customer journey and enjoys working across teams to drive insights and optimizations. The ideal candidate is highly skilled and experienced in managing and optimizing campaigns across platforms, and delivering on high-growth B2B funnel targets. Responsibilities include understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Konica Minolta customer, across all touchpoints. You will interpret customer data, finding the highest value prospects and drive targeting and personalization strategies that position our brand in the right way, to the right business at the right time. You dont only think in terms of acquisition or top down funnel; your lens is on the customer journey.
Responsibilities:COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES)
EXPERIENCE, EDUCATIONAL REQUIREMENTS AND CERTIFICATIONS
#LI-MD1
About Us:Konica Minoltas journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRNs MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 Americas Best-in-State employers list. The company received Keypoint Intelligences BLI 2021 A3 Line of The Year Award and BLI Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
EOE Statement:Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
