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    Director of Marketing - Janesville, United States - United Alloy

    United Alloy
    United Alloy Janesville, United States

    2 weeks ago

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    Description
    United Alloy (UA) is the leading brand when to comes to metal fabrication and powder coating.

    UA produces the highest quality leak-proof metal fuel tanks, reservoirs, skids, frames, chassis, trailers, heavy metal fabrications, and complex weldments.

    At UA, our culture produces actively engaged people with sustainable results:
    safety, quality, productivity, and profitability.

    Each employee acts with a sense of ownership, takes initiative to problem solve, and is committed to the company's mission, their team, and themselves.

    In addition to our ISO 9001 certification, UA has been recognized as a WBENC woman/minority owned business.

    While we're proud of these distinctions, one credentials stand above all others:
    our extensive list of long-term satisfied Fortune 500 OEM customers.

    SUMMARY:
    This position

    is responsible for developing and executing comprehensive marketing strategies to support the growth objectives of the company.

    This individual will lead a team of marketing professionals and work closely with cross-functional departments to enhance brand visibility, generate leads, and drive revenue growth.


    ESSENTIAL DUTIES & RESPONSIBILITIES:
    Actively promote UA's culture development process by modeling the behaviors we would like to see by all staff.

    Develop and implement strategic marketing plans aligned with company objectives, focusing on increasing brand awareness, lead generation, and customer acquisition.

    Lead and mentor a small marketing team, fostering a collaborative and high-performance culture.
    Full oversight of company website, ensuring it reflects United Alloy's brand identity, is user-friendly, and drives engagement and conversations.
    Oversee the creation of compelling marketing collateral, including brochures, presentations, case studies, and website content.

    Manage digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns to drive traffic and engagement.

    Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and differentiation.
    Collaborate with Sales, Product Development, and Operations teams to develop integrated marketing campaigns that support product launches and promotions.
    Monitor and report on the performance of marketing campaigns, utilizing data analytics to optimize strategies and improve ROI.
    Manage relationships with external agencies, vendors, and partners to support marketing initiatives and maximize resources.
    Develop and manage marketing budgets, ensuring efficient allocation of resources and timely execution of projects.
    Stay abreast of industry developments, emerging technologies, and best practices in marketing to drive continuous improvement and innovation.

    QUALIFICATIONS:
    Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
    Minimum of 7 years of experience in marketing roles, with at least 3 years in a leadership position.
    Proven track record of success in B2B marketing, preferably within the manufacturing or industrial sector.
    Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
    Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    Demonstrated proficiency in digital marketing platforms, CRM systems, and marketing automation tools.
    Creative thinker with a passion for innovation and continuous improvement.
    Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
    Strong leadership abilities, with experience in mentoring and developing high-performing teams.
    Flexibility to travel occasionally as needed.
    12 Expected Behaviors of Actively Engaged Person

    – 100% Responsible, Trustworthy, Team Player, Clear Communicator, Empathy, Humility, Emotional Self-Control, Resolves Conflict Directly, Positive Attitude, Respects Others, Problem Solver, and Agile.

    Benefits:
    In addition to excellent starting wages, we offer a competitive compensation and benefits package as well as numerous perks.
    10 Paid Holidays
    Responsible Time Off (RTO)
    401(k) with company match
    Bereavement Leave, Jury Duty, Military Leave and FMLA
    Life Insurance, STD, LTD, Accidental Death & Dismemberment Insurance, Flexible Spending Account (FSA), and Dependent Care Account
    Tuition Reimbursement
    Equal Opportunity Employer, including disabled and veterans.
    #J-18808-Ljbffr
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