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    Media Planner - New York, United States - Russell Tobin

    Russell Tobin
    Russell Tobin New York, United States

    4 weeks ago

    Russell Tobin background
    Description

    An American Stock Exchange Company is seeking a contract Media Planner

    Location: Remote

    Contract Duration: 6 Months

    Compensation: $20-28/hourly

    We are looking for an experienced Media Planner to join our dynamic marketing team. As a Media Planner, your main task will be creating and executing integrated media plans that resonate with our brand values, purpose, and vision, ensuring consistency across all platforms. Besides managing media planning, pacing, and reporting for various programs, you will also be involved in coordinating marketing projects.

    Responsibilities:

    • Develop and implement strategic media plans aligned with the company's vision
    • Manage the RFP process including creating media plans, conducting avails checks, and applying audience targeting segments
    • Create and launch all necessary campaign materials
    • Handle pacing, optimization, and reporting for campaigns
    • Collaborate with teams for smooth media buying and invoicing
    • Ensure campaigns meet their goals through strategic optimizations
    • Track and report on revenue targets and campaign performance
    • Coordinate client interactions and internal team meetings
    • Ensure media plans reinforce the brand's positioning

    Requirements:

    • Bachelor's degree in marketing, business, or related field
    • 2-5 years of experience in media planning/buying
    • Strong understanding of digital and traditional media planning
    • Excellent communication and presentation skills
    • Ability to thrive in a fast-paced environment
    • Basic ad trafficking knowledge and experience with ad tools
    • Proven ability to manage multiple tasks independently

    Pride Global provides comprehensive healthcare coverage, retirement savings, insurance, assistance programs, and employee discounts. As an equal opportunity employer, we value diversity and inclusivity.

    Russell Tobin, part of the Pride Global network, is a leading professional and technical recruitment and staffing organization focused on connecting top talent with companies.

    We offer tailored sourcing solutions to fulfill client needs across various industries. Our expertise ensures swift and effective hiring processes for our clients.

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