- Marketing Technology Management—Oversee and manage our marketing technology stack, including Salesforce Marketing Cloud, Salesforce, and other digital marketing tools. Ensure that all systems function optimally and are aligned with the company's business objectives.
- Attribution Modeling—Develop and implement accurate attribution models to measure the effectiveness of different marketing channels. Analyze data to provide insights into the customer journey and conversion paths, helping us optimize marketing strategies.
- Integration and Automation—Leverage marketing technology tools to automate processes, integrate platforms, and improve the efficiency of our marketing efforts. Work closely with the Dev and marketing teams to design and implement seamless data flows between systems.
- Monitoring and Troubleshooting—Proactively monitor system performance to detect and resolve issues in a timely manner. Work with cross-functional teams to troubleshoot and resolve any technology-related issues that could impact marketing initiatives.
- Training and Documentation—Provide marketing teams with training and support on marketing tools, processes, and best practices. Create and maintain SOP documentation for marketing operations processes and guidelines.
- Data Management and Segmentation—Ensuring data hygiene and accuracy in the marketing database, segmenting contact lists for targeted marketing campaigns, and maintaining compliance with data privacy regulations, such as GDPR or CCPA.
- Google Tools—Manage and oversee the setup, configuration, and monitoring of Google Analytics, Tag Manager, and Google Search Console to track and analyze website performance, user behavior, and search engine visibility.
- Innovative Thinking—Consistently demonstrates a passion for innovative thinking and idea generation, successfully obtains buy-in from relevant stakeholders, is able to navigate the creative process, and can project how potential ideas may play out in the marketplace.
- Manages Ambiguity & Change—Makes decisions with available information that align with strategy, embraces and manages change, challenges the status quo and champions new initiatives, and comfortably handles risk and uncertainty.
- Ownership & Execution—Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
- Additional duties as assigned.
- 2+ years' experience working with Salesforce, Salesforce Marketing Cloud, HubSpot, Google Analytics, Google Tag Manager, and WordPress strongly preferred.
- Strong understanding of managing and implementing marketing technologies, including marketing automation platforms, CRM systems, analytics tools, and other relevant software.
- Familiarity with data integration principles and techniques, as well as experience in configuring API integrations between marketing systems.
- Experience with data visualization tools and platforms like Tableau, Power BI, and Google Data Studios a plus.
- Knowledge of basic principles in marketing automation-powered campaigns, including segmentation, attribution, lead scoring, CAN-SPAM, GDPR, sender score, A/B testing, lead management, etc.
- Experience in B2B marketing within a cross-functional team; self-motivated and technically savvy with strong project prioritization and management skills.
- Demonstrated sense of ownership and commitment to timely project completion while maintaining high-quality work standards.
- Strong analytical and problem-solving skills, with a focus on data-driven decision-making.
- Strong communication and collaboration skills paired with meticulous attention to detail.
- Knowledge of marketing best practices and industry trends.
- Bachelor's degree in marketing, computer science, information systems, or related field.
- Salesforce, Salesforce Marketing Cloud, and HubSpot certifications preferred.
- 2-3 years of proven experience managing marketing automation systems and technology.
- 2+ years experience writing and editing CSS and HTML
- 2+ years experience with data architecture/query building
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Marketing Operations Manager - Decatur, United States - BLR | HCI | CCMI
Description
Job Description
Job DescriptionAt the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.
The Marketing Operations Manager is responsible for managing and optimizing the marketing technology stack and supporting the team in building a best-in-class foundation required for fast-paced revenue growth. Reporting to the Director of Marketing, this technically savvy individual will be the driving behind-the-scenes force empowering and supporting all things marketing tech.
Primary Duties and Responsibilities:
Critical Competencies
Additional Responsibilities:
The Individual:
Qualifications:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team , ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.
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