Community Relations Director - Lawton, United States - GTM REIT

GTM REIT Lawton, United States

2 weeks ago

Description

At least 50% of time spent making sales calls outside the community to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, and other community contacts.

Develop and maintain an excellent understanding of the senior living industry and the products and services offered within the facility.

Ensure that inquiry calls are quickly and effectively handled (hospitals, families, potential residents, etc.), and that meaningful tours are provided, and deposits collected (as applicable).

Research and maintain on-going knowledge of current market and competitors including rates and special services. Complete a competitive analysis quarterly.

Meet or exceeds sales standards established by the Executive Director and Home Office Sales & Marketing, includes follow-up calls, professional outreach, events, etc.

Develop and manage monthly or quarterly sales and marketing plans.

Manage the facility customer lead management program on a daily basis to ensure prompt and effective lead outreach and follow-up, schedule sales tasks, understand customer referral patterns, conversion rates, and effectively utilize data to improve sales and develop sales and marketing plans.

Ensure customer inquiry responses are handled properly, timely and with appropriate follow-up.

Alert appropriate building staff of projected move-ins/ admissions, move-outs/ discharges and unit or room changes through effective communication (daily stand-up meetings and other appropriate forums).

Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure.

Monitor occupancy trends and conversion ratios.

Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on senior living, memory care, assisted living and/or skilled nursing care.

Maintain and update collateral pricing information based on the company standards.

Assign, direct and supervise sales support tasks and duties with designated employees.

Create positive and memorable experiences for potential customers and referral sources.

Monitor first impressions daily and alert team members of findings; ensure that empty apartments, rooms/ beds are clean and admission-ready, and that the facility is clean and show-ready.

Ensure positive online presence through working with team members to post monthly (at minimum) positive stories on facility social media page and working with executive director to ensure prompt response to all online reviews.

Ensure compliance and understanding of all regulations regarding residents' rights.

Provide in-service sales training as needed.

Other job duties as assigned to assist the Executive Director and Corporate team.

Manage and direct the community's marketing budget in accordance with the sales goals of the community.

Monitor and analyze market and competitor activity, and provides recommendations for the community.

Facilitate the entire move-in process from generating leads to conducting/ coordinating tours, through qualifying and final move in, and adjustment to life within our community after move in.

Memory care preferred

Resident's rights preferred

Marketing required

Sales required

Public relations required

Assisted living preferred

Administrative experience preferred

Bookkeeping preferred

Supervising experience preferred

Degree Preferred
Social media management Preferred

Must pass criminal background check.

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