- With an emphasis on creating highly creative, engaging content, serve as the primary writer and editor for all written content for the association.
- Execute a content strategy that aligns with ACCA's mission, values, and goals, emphasizing brand storytelling and voice consistency across all platforms.
- Collaborate with internal teams to identify storytelling opportunities and develop and revitalize content that supports marketing initiatives, events, and advocacy efforts.
- Craft and post engaging, informative, and persuasive content for a variety of channels including website, blog, magazine, social media, email newsletters, press releases, PowerPoints, scripts, and other marketing and communications materials.
- Design graphics that support ACCA's brand strategy and tone.
- Identify, set up, and conduct interview opportunities with staff, volunteers, and other external stakeholders for the purpose of generating authentic, compelling content.
- Work within the marketing and communications team to produce content that highlights the impact of ACCA's work, the successes of members, and the value of the HVACR industry.
- Review all content to ensure it is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience for all channels including online, social media, email, video, and print.
- Under the guidance of the Director of Communications, Marketing, and Membership Engagement, coordinate magazine content:
- Collect all content from writers and staff members
- Produce original, engaging, and creative content
- Organize all content
- Edit all content to ensure it is engaging and supports the ACCA voice
- Disseminate engaging content throughout ACCA's social media channels and Contractor Forum.
- In support of ACCA's larger content strategy, foster member engagement and discussion on ACCA's Contractor Forum.
- Monitor and respond to user comments and engagement on all social media channels.
- Analyze content performance metrics and use insights to make recommendations to the overall content strategy and execution across a variety of platforms.
- Stay up-to-date with industry trends, advancements, and competitor content to ensure ACCA remains a leading voice in the HVACR community.
- Education/Certification Requirements:
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- Experience Level:
- 3+ years of experience in content creation, marketing, and storytelling, preferably in a similar industry or an association.
- Technical Skills:
- Fluency in AP Style.
- Exceptional writing, editing, and verbal communication skills.
- Experience with content management systems, project management systems, social media platforms, and analytics tools.
- Proficiency in SEO practices and content optimization.
- Other Skills:
- Creative thinker with the ability to see the bigger picture and propose new ideas for content and storytelling initiatives.
- Strong understanding of content marketing strategies and how to measure their effectiveness.
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
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Content Specialist - Alexandria, United States - Air Conditioning Contractors of America
Description
Job Description
Job DescriptionSUMMARY OF POSITION:
ACCA is seeking a talented and passionate Content Specialist to join our marketing team. This role is crucial in shaping and sharing our brand's story, enhancing our voice across all channels, and ensuring that our messaging resonates with both our members and the wider HVACR community. The ideal candidate will be a skilled storyteller with a knack for creating compelling content that educates, engages, and inspires action.
MAJOR DUTIES & RESPONSIBILITIES:
Content Production and Storytelling
Social Media and Member Engagement
Analysis
TRAVEL: Approximately 10 travel days per year
QUALIFICATIONS:
Please submit 2 content samples (blogs, articles, graphics, PowerPoint presentations, press releases etc.) with your application.
COMPANY CULTURE:
ACCA is a national non profit association dedicated to supporting professionals in the HVACR, indoor environment and building performance systems industry. Our culture is centered around providing our members with the tools and resources they need to succeed, including networking opportunities, education and advocacy services. We are committed to promoting the growth and success of our members' businesses as well as the health of the HVACR industry as a whole.
ACCA is more than just a workplace--it's a community of individuals committed to shaping the future of the HVACR industry. As a remote-first organization, ACCA values its employees' well-being and work-life balance, offering employees the flexibility to work from home and to choose from a variety of set schedules that fit their needs in order to find the perfect balance between work and personal life. But ACCA's commitment to its employees doesn't stop there-we offer excellent benefits, including generous paid time off, health care, a robust 401K plan and a supportive results-driven culture that empowers employees to succeed both professionally and personally. Whether you're just starting out or a seasoned expert, ACCA provides the support and resources you need to thrive in your career.
At ACCA, you'll join a team of motivated individuals with a shared mission to drive change and make a real impact. If you are looking for a career where you can grow and make a difference, ACCA is the place for you.
This job description describes the general duties and responsibilities of the position. It is not a complete list of duties, and the role may be required to take on additional duties and responsibilities as required by the needs of the association.
