- Skilled in the creation and deployment of complex luxury hotel launch plans. Lifestyle, luxury, or global brand experience preferred
- Minimum of 7 years of direct marketing responsibility within a luxury hotel environment is a MUST.
- Experience with creating a zero-based marketing plan, associated budgetary requirements, and intended ROI metrics on proposed spend.
- Experience in managing among multiple priorities at one time
- Development of strategy and execution of holistic and integrated marketing campaigns across all relevant channels such as digital, social, GDS, OTA's, group, etc.
- Creation of experientially driven programming and activations based on target demographics
- Marketing experience with complex hotel assets in managing multiple business units such as resort and culinary
- Key stakeholder and creator of annualized and quantifiable marketing plans across multiple business units
- Expert in digital marketing and social media strategies and analysis
- Ability to positively collaborate with associated team members, ownership, and 3rd party vendors
- Ability to assertively manage and measure the performance of 3rd party vendors such as (but not limited to) public relations firms, social media agencies, branding firms, digital providers, etc.
- Lead and inform creative design of all consumer and B2B facing touch points with alignment of confirmed brand standards
- Ability to proof and edit copywriting according to established brand standards
- Maintain the brand voice and pillars according to established brand standards
- Skilled at managing their department from a fiscal and budgetary perspective this includes preparing and managing the marketing budget(s).
- Quantifiably measure ROI on each marketing initiative, provide feedback and recommendations for future strategies
- Analyze and apply market research to topline centric marketing initiatives
- Serve as a key stakeholder in achieving annualized budget targets (as approved by ownership) and driving above fair share of market share among the designated competitive set
- Create actionable and measurable campaigns with an associated revenue target
- Experienced in managing both architectural and lifestyle photoshoots/productions
- Maintenance of visual assets (still and video)
- Ability to review STR reports and budgets and act upon data discovered
- Ability to pitch and collaborate with brand aligned media and journalists
- Create a team environment that encourages creativity, innovation, accountability, and high standards
- Develop and negotiate new partnership marketing opportunities to drive new customer acquisition
- Develop direct mail and resort collateral to include all multi-media, audio, visual and print components
- Must be able to work flexible hours, weekends, holidays (as needed)
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Director of Marketing for the Iconic Mayfair House Hotel - Miami, United States - Crescent Services
Description
For seekers of the timeless and worldly, the provocatively spirited, the cultured, and the hidden gem traveler, Mayfair House Hotel & Garden offers an iconic experience set against a sexy & seductive backdrop, designed to evoke a cultured escape through guest programing and effortless service. Mayfair House Hotel & Garden is a place where everything is refreshingly current yet timeless. It is rooted in its artist narrative and anchored by its signature eccentric design. Join this industry changing and forward-thinking team as the Director of Marketing to create high touch, unpretentious, personable, accommodating, effortless and discreet service, ultimate with the highest level of diligence in making the Mayfair House service come to life.
The Director of Marketing is responsible for the creation and execution of all related marketing activity across relevant distribution channels to achieve budgeted topline revenues. We offer excellent benefits to include health, dental vision, life insurance, Short-term/Long Term Disability insurance, 401(k) with matching, vacation, personal, holiday pay and much more
Essential Duties and Responsibilities: Include the following. Other duties may be assigned.
Education and Experience:Bachelor's Degree (hotel marketing preferred).Seven years' experience in marketing / advertising / public relations.Background encompassing hotel / resort marketing and advertising.
Language Skills: Exceptional written, verbal and in person skills including etiquette and ability to work with the public. Knowledge of communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
