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    Manager, Media - Cincinnati, United States - Hubbard Broadcasting

    Hubbard Broadcasting
    Hubbard Broadcasting Cincinnati, United States

    3 weeks ago

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    Description
    About Us

    2060 Digital, voted one of Cincinnati's Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career.

    Job Overview

    2060 Digital is seeking a marketing analytics manager who is responsible for overseeing the analytic initiatives from inception to completion, and ensuring client requirements are met. This highly involved role requires exceptional leadership skills to mentor, manage, and develop a team of analysts. You will also collaborate with digital strategists to create and implement impactful recommendations. The Marketing Analytics Manager will work closely with the Sr. Director of Data and Analytics to develop analytic capabilities and foster a data driven culture within the organization.

    Job Responsibilities
    • Oversee the day-to-day operations of Analytics projects, ensuring adherence to timelines, quality standards, and client requirements.
    • Collaborate with digital strategists and media execution teams to understand client objectives, develop insights-driven strategies, and implement recommendations.
    • Develop custom and standard reporting dashboards that provide actionable insights and facilitate data-driven decision-making.
    • Provide subject matter expertise on data analysis techniques, methodologies, and best practices.
    • Manage, execute, and deliver analyses such as campaign performance, customer segmentation, growth analytics, A/B testing, Channel performance, Attribution, etc.
    • Manage a team of data analysts, providing guidance, support, and mentorship to ensure high-quality deliverables.
    • Review and validate analyses performed by the team, ensuring accuracy, relevancy, and actionable recommendations.
    • Communicate results and recommendations effectively to clients and internal stakeholders, adapting communication styles based on the audience.
    • Identify opportunities for process improvement and optimization of insights delivery.
    • Stay updated with industry trends and emerging technologies in data analysis and insights generation.
    • Foster a collaborative and supportive team environment, promoting knowledge sharing and continuous learning.
    Qualifications
    • Bachelor's or Master's degree in Data Science, Marketing, Business, or a related field.
    • 5+ years of experience in data analysis or marketing analytics within a digital marketing agency strongly preferred.
    • Strong understanding of data analysis techniques, statistical modeling, machine learning, predictive analytics, and marketing insights generation.
    • Proficiency in data manipulation techniques and experience in software used for data analysis, such as SQL, Python, R or similar.
    • Excellent project management skills, with the ability to prioritize tasks, manage timelines, and ensure successful project completion.
    • Strong leadership and team management skills, with the ability to motivate and guide a team of analysts.
    • Exceptional communication and presentation skills, with the ability to effectively convey complex insights to clients and internal stakeholders.
    • Strong attention to detail and ability to work with large datasets efficiently
    • Proactive problem-solving abilities, with the capacity to identify issues, propose solutions, and drive continuous improvement.
    • Familiarity with digital marketing strategies, channels, and metrics is advantageous
    • Experience in marketing attribution and familiarity with various attribution models is a plus
    • Ability to function successfully in team environment.
    • Ability to work in compliance with company policies and procedures.
    • Project an appropriate professional appearance and demeanor.
    • Ability to work established schedule and other hours as needed.
    Compensation and Benefits

    When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.

    For information on pay transparency, please copy the following link:

    For information regarding our benefits, please copy the link below and paste in your browser:

    "

    Diversity Statement

    Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.
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