- Collaborates with all credit union departments and analysts, partners (OTS/S3) and consortium partners (SECU/Bellco) to promote digital .
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- Drive the definition of digital initiatives both member facing and externally that can drive operational efficiencies.
- Define key metrics, scorecard and dashboard to represent digital channel objectives and results.
- Establish a digital engagement plan that educates and promotes digital capabilities to increase adoption and usage for existing members.
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Digital Channel Manager - Bethpage, United States - Bethpage
Description
Bethpage has a commitment to excellence and the highest standards of member service.Our values and behaviors are critical to the success and growth of the business and they were all created with a unique cultural foundation.
To review our values and behaviors, please visit The Brand is YouExpected salary range for this position is $128,691-$160,863 annually.
Responsibilities Include:
Digital Banking Ambassador
analysis of current user experience pain points, definition of user testing, creation of user research plans, execution of usability testing efforts and reporting of results.
Digital SupportCreate a program designed to "Always Teach Digital" for employees and members to ensure adoption and usage of ditigal capabilities.
DigitizationThis includes:
the development of a roadmap for enhancements, the definition of departmental needs assessment, and the continued evolution of a digital discipline for employees.
Digital AnalysisDigital Engagement
Collaborate with Marketing to provide input to marketing plans, initiatives and brand campaigns focused on SEO, acquisition and integrated marketing campaigns that targets acquiring members through digital channels, supports business development and new segments.
User Centered Design - formalize a User Centered Design discipline which will entail the establishment of the UCD principles, stand up of a usability lab and define the process for user research / testing methodologies.
This position will also be accountable for the definition, analysis and tactical planning around digital MSAT/NPS.This will include the collaboration on planning for digital initiatives, definition of digital priorities in conjunction with the Digital Product and Digital Solutions Managers, and determination of where synergies exist across the consortium with our other credit union partners.
Develop a plan and roadmap of initiatives focused on increasing awareness, usage and engagement of the digital channel.Collaborate with marketing on new campaigns to acquire and cross-sell members through the digital channel to broaden our reach and significantly contribute to member growth goals.
Computer Skills:
Microsoft Office Suites
