- Understand the positioning and key benefits of all Epsilon Data products.
- Work with lead Product Managers and Sales to gather ideas for content.
- Project manage all deliverables to Marketing and Sales for content and collateral.
- Drive development of thought leadership pieces and associated research working in conjunction with VP Product, Marketing and Consumer Insights team.
- Drive development of content to support lead generation activities including emails, newsletter, blogs and social posts.
- Support development of vertical specific materials across all Epsilon Data products with marketing and VP Product.
- Track key metrics by campaigns and activity with Marketing to establish norms and best practices for Data marketing.
- Work in collaboration with product team, marketing team and sales teams.
- Track marketing spend budgets in conjunction with Marketing team.
- Project management of dependencies to deliver assets on marketing calendar with Data Product, Sales and Consumer Insights team inputs with Marketing partners.
- Drive creation of vertical specific sales materials and positioning.
- Create scorecard of key KPI's and results for campaigns.
- Able to collect, understand and interpret data from research and Epsilon Data assets.
- Able to complete successful projects that are on schedule and receive high satisfaction results
- Able to function in both a self-motivated and team environment.
- Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
- Creative thinking for content, positioning and client/market facing materials.
- Bachelors university business degree
- 3 - 5 years work experience, preferably in the marketing/ advertising industry
- High attention to detail
- Organization and project mgmt skills
- Exceptional communication & presentation skills
- Problem solving skills - strong tactical skills, building towards strategic problem-solving
- Independence and initiative
- Team player
- Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
- Advanced Excel and Powerpoint skills.
- Our Culture:
- Life at Epsilon:
- DE&I:
- CSR:
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Product Marketing Manager - Western Springs, United States - Epsilon
Description
Job DescriptionThe Epsilon Data Practice has industry leading data which we use to uncover insights for our clients and develop audiences for targeted marketing programs across all channels. This new role will work with teams in Data, Marketing and Sales to drive and support increased marketing activity, including content development, custom research, events and vertical specific sales materials. We require someone who is self-motivated, eager to tackle multiple projects, articulate and ready to work with many different types of people and teams.
Role
Accountabilities
Requirements
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit .
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections , commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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