- Conduct thorough market research and analysis to identify key target channels, market trends, and competitive landscapes.
- Take charge of developing integrated marketing campaigns that target specific demographics, psychographics, and behavioral characteristics across multiple channels, including digital, social media, email, and traditional mail.
- Collaborate closely with creative teams, content creators, and external agencies to ensure the timely and effective delivery of marketing assets.
- Monitor the performance and metrics of campaigns, making necessary optimizations to maximize return on investment.
- Identify the addressable market and develop tactics, while providing valuable input and recommendations to engineering on new product design to gain a larger market share.
- Bachelor's degree in business administration, sales, marketing, or related field.
- A minimum of 3 years' experience in marketing roles focusing on strategy development and execution.
- Google Analytics Professional Certification
- Proficient in Microsoft Office suite and digital marketing platforms including, but not limited to, Google Analytics, social media management tools, CRM platforms, and email marketing software.
- Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
- Strong project management skills, with the ability to prioritize tasks and effectively manage multiple projects simultaneously.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across all departments.
- Proven experience in marketing management, with a track record of successfully developing and executing campaigns.
- A passion for marketing, creative thinking, and a keen interest in industry trends.
- Paid Holidays
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
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Key Account Marketing Manager - Erie, United States - Snap-Tite Hose
Description
Job Description
Job DescriptionSnap-Tite Hose, a renowned manufacturer of top-quality fire, agricultural, and industrial hoses, is seeking a highly skilled and experienced Key Account Marketing Manager to join our team. As the Key Account Marketing Manager at Snap-Tite Hose, you will play a vital role in developing and executing strategic marketing initiatives to drive growth and enhance brand visibility.
Key Responsibilities:
Requirements
Required Qualifications:
Preferred Qualifications:
Competencies:
Benefits