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    Digital Marketing Analyst, Email - Orlando, United States - Darden

    Darden
    Darden Orlando, United States

    1 week ago

    Darden background
    Description
    Job Description


    JOB OVERVIEW:
    The Sr.

    Analyst, CRM - Strategy & Activation is responsible for enabling the CRM team to activate data across channels in order to increase guest frequency and value.

    This position collaborates with business partners across functions and brands, develops recommendations, and activates across channels to grow business.
    The Sr.

    Analyst, CRM - Strategy & Activation should have an idea of how to activate data across channels, as well as superb understanding of the email channel.


    ROLES AND RESPONSIBILITIES:

    • Work with CRM team and Digital Brand Managers to support the development and implementation of data driven marketing strategies, effectively leverage guest data, increase guest engagement through all channels (email, SMS, online display, social media and other channels).
    • Provides day to day support of CRM activities; communicates as needed and ensures all projects are executed, and share learnings from other brands
    • Support guest data requests for a specific brand activity to be able to understand the type of guest who engages in regards to transactions, as well as the potential audiences
    • Creates and adheres to project timelines and calendars for projects leveraging guest data, email, partnering with Digital Brand Managers and channel partners, etc
    • Contributes to the creation of test & learn recommendations for first party data activation in all appropriate channels
    • Develops hypotheses and identifies key KPIs, works with CRM leaders to align to source of data for measurement and feasibility of KPIs.
    • Creates summaries of marketing plans and ahead of launch and recaps results at end of activation
    • Supports better ways of working, identifying opportunities for the overall team to become better, faster, stronger through in depth process knowledge
    • Maintains a positive, can do attitude combined with curiosity within the work group that is consistent with Darden's values
    • Develops and manages the documentation including SOPs

    REQUIRED TECHNICAL SKILLS:

    • Minimum 3 years of experience with email, first party data, and test & learn development and execution
    • Understanding of importance of guest data
    • Experience / working knowledge of first, second, and third party data
    • Experience in developing, measuring and monitoring KPIs
    • General understanding of digital media, and platforms where data can be activated
    • General understanding of lifecycle focused marketing
    • Strong project management and organizational skills

    REQUIRED EDUCATION:

    • Bachelor's degree in Marketing, Business, or a relevant field

    OTHER KEY QUALIFICATIONS:

    • Excellent written and verbal communication skills
    • Passionate about learning how to analyze data to present recommendations and outcomes
    • Proven ability to work in a fast paced team environment
    • Proven track records of results orientation
    • Strong basic analytical skills, and drive to excel in analytics overall
    • Must be detail oriented
    • Demonstrated proficiency in organizing and planning work tasks

    PREFERRED SKILLS AND EXPERIENCE:

    • Master's degree (e.
    g. MBA)

    • Track record of innovation and creative thinking
    • Prior experience with ESPs and Customer Data Platforms (such as Microsoft Customer Insights & Journeys, Salesforce, etc.)
    is preferred

    #J-18808-Ljbffr
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