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    Digital Marketing Analyst - Orlando, United States - BlueWave Resource Partners

    BlueWave Resource Partners
    BlueWave Resource Partners Orlando, United States

    3 days ago

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    Description
    Job Description

    Job Description

    BlueWave is hiring a

    Digital Marketing Analyst

    for a hospitality client with headquarters in Orlando, FL


    As a digital marketing analyst, you will be responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives.


    Responsibilities:
    Work with ESP partners, creative agencies, Brand teams, and Data Strategy and Insights to create and execute email campaigns that drive business impact

    Execute a high volume of data-driven, dynamic email campaigns

    Execute SMS campaigns, including broadcasts, mobile wallet offers, & automated messages

    Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS

    Proofread and performed a rendering check on all campaigns prior to deployment, utilizing utmost attention to detail

    Troubleshoot rendering issues and provide end-to-end QA support

    Build and code emails using agency-provided creative assets

    Manage campaign calendar and deployment schedule to ensure deadlines are consistently met

    Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays

    Partner across teams to ensure projects are on track for on-time deployment

    Become a superuser of the email deployment platform

    Support process documentation and enforcement of SOPs

    Provide insightful recommendations to improve templates and approaches to align with email best practices

    Effectively communicate & translate key email and SMS metrics to the Brand Management Team on a weekly basis

    Assist in the development and copresent year over year and quarter-over-quarter campaign analysis decks to Senior Management

    Recommend future segmentation and targeting based on own analysis

    Ensure spam regulation compliance (CAN-SPAM)

    Deliverability monitoring, raising concerns to brand and leadership as needed

    Ensure email and mobile marketing best practices are met

    Lead smallscale projects as needed

    Develop and maintain project backlogs, regularly assessing priority to ensure business needs are met

    Create and manage a trigger and template maintenance process to ensure we are proactively addressing rendering issues and applying best practices

    Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking


    Requirements:
    Demonstrated experience working with an Email Service Provider to deploy email Campaigns

    HTML expertise

    Proficient in Excel:
    formulas, filters, and pivot tables

    Organization, project management, and time management skills with the ability to organize, plan, and follow up with tasks

    Ability to prioritize and reprioritize various job activities/tasks, including the ability to multitask when necessary

    Basic knowledge and understanding of data, insight, and strategy

    Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive-level employees

    Ability to clearly and confidently

    communicate/present

    (verbal and written) key learnings and metrics, whether that be by phone, email, virtual presentation, or in-person

    Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions

    Ability to work independently in a detail-oriented function and with minimal supervision

    Ability to build and maintain relationships, with a skill for conflict resolution

    Bachelor's degree in Marketing, Communications, Business, or a related field required

    1-3 years experience servicing high-volume marketing initiatives (inclusive of internship experience working in marketing)

    Experience has led to a strong understanding of email / SMS marketing best practices


    Employment Type:
    Full-Time Hybrid in Orlando, FL 32837

    Benefits:
    Competitive Salary, Health Insurance, and Ancillary Benefits

    BlueWave specializes in recruiting high-performing team members for technology, marketing, federal services, and leadership roles.

    We're aggressive hunters – but only of talented people – & provide comprehensive staffing support for recruiting, hiring, and onboarding permanent and contract employees.

    BlueWave is headquartered in Downtown Orlando, Florida with the flexibility to build teams nationally. With our boutique and personal approach, we get the right people in your company quickly without sacrificing quality.

    Company Description BlueWave specializes in recruiting high-performing team members for technology, digital marketing, and engineering teams.

    While providing exceptional service and quality, we create a talent acquisition roadmap to support long-term and sustainable growth for companies looking to scale.

    Company Description

    BlueWave specializes in recruiting high-performing team members for technology, digital marketing, and engineering teams.

    While providing exceptional service and quality, we create a talent acquisition roadmap to support long-term and sustainable growth for companies looking to scale.

    #J-18808-Ljbffr
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