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    Senior Marketing Campaign Manager - Seattle, United States - adjust

    adjust
    adjust Seattle, United States

    4 weeks ago

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    Description

    Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.

    Our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We seek outstanding candidates who demonstrate a commitment to diversity, equity, and inclusion through continuous learning and skill-building. We aim to support each other to ensure equitable and inclusive experiences, furthering our goal to create a culture of belonging that values the contributions of all team members.

    We're proud to have received several awards in Summer 2022, including G2's Easiest Setup, Easiest Admin, Leader, and Easiest To Do Business With. Our CPO was also honored with a Top Women in Media Award, and we were named the Best Overall Mobile Marketing Solution of 2022. These accolades are a testament to the excellence and innovation of our award-winning company.

    Get to know Marketing/ The Department:

    Our Marketing Department is the heartbeat of Adjust's outreach efforts With our dynamic events, product marketing, content, PR, inbound, and video teams, we're on a mission to ensure Adjust shines brightly on the global stage. Our group of storytellers help boost awareness among our valued customers, fuel our lead pipeline, and continue to elevate Adjust's global reputation in the industry.

    Make an Impact/ The role:

    As a SeniorMarketing Campaign Manager at Adjust, you will be pivotal in driving customer acquisition through a multifaceted approach spanning all marketing channels. You will craft and refine user journeys to enhance conversion rates, and leverage segmentation strategies to personalize messaging. You will ensure cohesive customer experiences and continuously optimize campaign effectiveness, ultimately delivering measurable pipeline growth and revenue improvements.

    Empower Your Potential/ Responsibilities:

    • Develop and execute a comprehensive prospect nurture strategy to drive customer acquisition across emails, paid digital, landing pages, outreach sequences, social media, blogs, PR and events
    • Map out the entire user journey and create a strategy to improve user experience and conversion rates along the journey
    • Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
    • Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
    • Implement A/B testing and experimentation to continuously improve the effectiveness of campaigns
    • Collaborate closely with other departments such as creative, product marketing, content, and sales to ensure a cohesive customer journey and consistent messaging
    • Leverage performance data to optimize engagement with landing pages and other marketing assets to improve conversion rates
    • Regularly evaluate and report on the performance of campaigns in terms of engagement, pipeline and influenced revenue
    Bring Your Knowledge/ Experience & Qualifications:
    • At least 5 years of experience in digital marketing, growth marketing or a related role
    • Strong understanding of B2B growth marketing principles, with a proven track record of driving customer acquisition and revenue growth
    • Strong analytical and data-driven skills with experience in data analysis and reporting
    • Excellent communication skills, both verbal and written
    • A passion for innovation, creativity and staying on top of emerging trends in digital marketing
    • Experience in the mobile marketing field is preferred, but not required
    Enhance Your Experience / Perks & Benefits:
    • Opportunity to make an impact on the ad-tech industry working for a forward-thinking leader in the space
    • International, diverse teams with a strong focus on transparency, feedback and fun
    • Education opportunities for ongoing professional development & continuous learning
    • Company onboarding program where you'll learn the ins-and-outs of our product with your fellow newbies
    • Flexible workplace policy, allowing you to work either from home or our office space
    • Generous vacation policy with flexible vacation days
    • Adjust covers 100% of health/dental/vision insurance for employees and 80% for dependents (with a $1,400 cap)
    • Support for families that provides a $10,000 stipend to cover fertility, adoption, surrogacy, pregnancy, parenting and pediatric, and menopause services.
    • 401(k) plan with 4% employer matching on the total salary
    • Paid parental leave to support you and your little ones
    • Wellbeing support with qualified therapists
    • WFH program with remote online events (Coffee chats, team events, games, etc.)
    • Monthly perk stipend to choose the perks that matter most to you
    Adjust provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at Adjust is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.

    The expected base pay range for this Washington based position is

    $105,000-$125,000 USD

    More details about our company culture and perks can be found on our career page.

    Interested? Let's Talk

    We understand thatimposter syndrome may sometimes hinder exceptional candidates from applying. So, don't hold back-apply with confidence We're excited to hear from you and can't wait to chat

    Equal opportunity employer

    Adjust is proud to be an equal opportunity employer. We champion a diverse and inclusive culture in all of our offices around the globe. We understand that all candidates are individuals with unique backgrounds and talents. At Adjust, we assess candidates on qualifications, merit and business needs. We do not discriminate based upon race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or other applicable legally protected characteristics. If you see a position that excites you, please apply We would love to have you join us in our mission to build a global tech company where we're all proud to belong to.

    Adjust works with applicants through our Careers page and email addresses. If you are contacted through other unofficial channels, it may not be legitimate. Confirm the information here and feel free to apply directly below.
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