- Plan and develop a social media content calendar for relevant platforms (Facebook, Instagram, LinkedIn, and future platforms), adjusting when necessary.
- Create engaging content for social media, which may include posts, videos, articles, graphics, and more.
- Monitor and respond to comments, messages, and inquiries across social media channels in a timely and professional manner.
- Foster meaningful interactions with followers and customers to build brand loyalty.
- Utilize social media analytics tools to track key performance metrics, analyze trends, and generate regular reports on the effectiveness of efforts. Use insights to inform future strategies and decision-making.
- Ensure all social media content and activities adhere to regulatory requirements and company policies.
- Drive effective collaboration with other departments and marketing team members to develop new creative & content to support digital campaigns. Sharing campaign performance and competitive data to help the marketing team develop new assets.
- Maintain budget adherence for social media and digital campaigns.
- Advise on latest trends, best practices, and emerging technologies in social media and digital marketing with consideration to how to integrate such trends into FCM's own brand language.
- Work with outside vendors to supplement the work as needed.
- 2+ years of experience in social media management with bachelor's degree in related field
- In lieu of degree, 5 years of experience in social media management is required.
- Comprehensive knowledge of digital marketing and social media management with tools like Meta Business Suite, LinkedIn, Canva, Loomly, or other scheduling tools, etc.
- Strong proficiency in all software and applications used in the creative design process.
- Demonstrable experience with SEO/SEM, email, social media and/or display advertising campaigns
- Excellent communication skills and the ability to communicate in a uniform brand persona when needed.
- Awareness of current and emerging digital marketing trends and the ability to translate them into FCM brand standards.
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Social Media Coordinator - Murfreesboro, United States - First Community Mortgage
Description
About the OrganizationFirst Community Mortgage is growing and we invite you to talk with us about joining our team. We offer competitive salaries and benefits, plus the opportunity to grow within our organization. You will work with some of the best "humans" in the mortgage business or any business for that matter
What makes First Community Mortgage unique? It isn't necessarily the growth or success in the industry alone, but rather the human resources it attracts, loves and supports. At FCM, we believe our company culture and values are our greatest strengths The tone is set at the top with all employees embracing throughout. We encourage team members to strive for a strong work-family-spiritual balance because this speaks to the very essence of what makes FCM tick. Career satisfaction, professional development and a culture that allows you to be yourself. FCM strives daily to be the Employer of Choice
If you are a Loan Originator FCM is the perfect place for you to thrive. Our experienced support staff and advanced technology help streamline the mortgage process, so you have more time to work with more clients. Our emphasis on work-life balance helps ensure you have time for the humans in your life that matters most
If you want a career that is fun and regarding that values a work/life balance then come and be a part of our team
Description
Summary
The social media coordinator will be responsible for developing and executing comprehensive social media strategies to enhance brand awareness, drive engagement, and generate leads for First Community Mortgage and our sales team. Will be expected to follow and practice FCM Vision and Values at all times.
Role and Responsibilities:
Education and/or Experience:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Comments:
This job description is an outline of the major recurring responsibilities of the job. It is not intended to be all-inclusive of the work to be performed. Other related job objectives, special assignments and less significant responsibilities may be required of the incumbent to perform.
Location
FCM - 262 Robert Rose
Full-Time/Part-Time
Full-Time
EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
This position is currently accepting applications.
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