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    Campaign Manager Paid Social - Atlanta, United States - Publicis Media

    Publicis Media
    Publicis Media Atlanta, United States

    4 weeks ago

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    Description

    Job Description

    The role of the Hybrid Social Media Manager is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Hybrid Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.

    • Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
    • Determine appropriate audience selection, campaign investment by channel, and measurement KPIs.
    • Provide consistent optimization of paid social campaigns to exceed client expectations.
    • Create, review and monitor advertising campaigns across various paid social media channels including Facebook, TikTok, Pinterest, Snapchat and Reddit.
    • Recommend, implement, and report optimization recommendations for performance improvements.
    • Assist with managing the client budget tracker and provide actualizations
    • Assist with social reporting needs, including developing insights and recommendations for post campaign analysis reports
    • Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
    • Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
    • Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past learnings to inform strategy and planning.
    • Manage internal and external communication during all phases of an active social campaign's lifecycle.
    • Attend and speak to most client meetings and vendor meetings on an ongoing basis
    • Assist in training and providing direction to entry-level teammates

    Key Actions:

    • Become an expert in the ways of all UNIT3C applications.
    • Maintain understanding of the social media ad landscape and platforms.
    • Leverage pre-established best practices while implementing campaigns and building reports.

    Qualifications:
    Qualifications

    • Four-year college degree
    • Must have 1 year of experience in bid management, campaign management/optimization, or digital media operations
    • Client facing experience with the ability to identify risks and effectively manage through issues
    • Understanding of traditional and interactive media planning elements
    • Proficiency in Microsoft Office solutions
    • Strong analytical thinking and mathematical skills
    • Excellent communication and writing skills
    • Strong project management skills
    • Strong desire to contribute to a team

    Additional Information

    Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/6/2024.

    LI-Hybrid

    24-3760

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