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    Marketing Account Executive - Fort Lauderdale, United States - 4 Corner Resources

    4 Corner Resources
    4 Corner Resources Fort Lauderdale, United States

    1 month ago

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    4 Corner Resources background
    Transportation / Logistics
    Description

    4 Corner Resources is looking for a Marketing Account Executive for one of our aviation clients in Fort Lauderdale, FL. As the Marketing Account Executive you will be responsible for developing, managing, and executing the marketing strategy plans within the US region.

    This role is hybrid requiring 3 days onsite and 2 days remote.

    Marketing Account Executive Job Responsibilities:

    • Collaborate with the marketing team and USA trading managers to develop a cohesive marketing strategy plan that drives business growth.
    • Partner with marketing agencies and clients to develop and deliver marketing plans.
    • Establish and maintain a dynamic marketing calendar in collaboration with USA trading teams.
    • Strategize, execute, and optimize omni-channel marketing campaigns tailored to target audiences, ensuring content resonance with local markets and adherence to brand standards.
    • Spearhead the design and implementation of impactful email marketing campaigns aimed at achieving new business growth targets in the Americas region/USA.
    • Conduct thorough market research to identify and capitalize on sales opportunities in emerging markets or segments, collaborating closely with USA trading teams.
    • Manage the USA Charter website to attract local audiences and enhance SEO ranking.
    • Lead PR initiatives and campaigns tailored to the local market, crafting original content or repurposing existing Group Marketing material as necessary.
    • Drive the social media strategy for the Americas, fostering creativity, engagement, and relevance in content creation and distribution.
    • Monitor and evaluate marketing performance metrics, providing actionable insights on ROI and campaign effectiveness, including contributions to direct sales revenue growth.
    • Display creativity and independence to deliver accurate work within tight deadlines.
    • Comfortable reviewing work and providing feedback, and guidance.

    Marketing Account Executive Qualifications:

    • 5+ years of experience in a fast-paced B2B marketing environment.
    • Versed in Google Analytics and HubSpot
    • Demonstrate proven expertise in utilizing social media, PPC, SEO marketing, automated marketing tools, and CRMs to drive lead generation campaigns.
    • Strong understanding of business operations and ability to align marketing to achieve business goals.
    • Knowledgeable of Microsoft Windows and various software applications such as Adobe Creative Suite, WordPress, etc
    • Advanced analytical and communication skills (written and verbal).

    Marketing Account Executive Additional Details:

    • Monday-Friday 9:00-6:00 (Tuesday & Friday are remote)
    • Compensation: starting at $70,000k annually (based on experience)
    • Direct Hire opportunity

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