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Director, Marketing
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Director of Marketing
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Director, Marketing
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Director, Marketing
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Director, Marketing
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Marketing Director
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Director, Global Marketing Director
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Director, Capital Markets
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Director, Digital Marketing
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Director, Marketing Orchestration
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Prudential Newark, United StatesJob Classification: · Marketing & Communications - Marketing · At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the wo ...
Director of Marketing - Newark, United States - Prudential Ins Co of America
Description
Job Classification:
Marketing & Communications - Marketing
A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE
As the Global Asset Management business of Prudential, were always looking for ways to improve financial services.
Were passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.
We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration.
When you join PGIM, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading global asset managersIf youre not afraid to think differently and challenge the status quo, come and be a part of a dedicated team thats investing in your future by shaping tomorrow today.
At PGIM, You CanWhat you will do
As PPAs Marketing Director, you will be responsible for developing and implementing marketing strategies to drive brand awareness, generate leads, and support the sales team.
You will collaborate closely with cross-functional teams, including sales, client service, product development and senior management, to ensure effective execution of marketing initiatives.
This position is based in Newark, NJ. Our organization follows a hybrid work structure where employees can work remotely and/from the office. Working from the Newark office is required 2 to 3 days per week for this position.Whats in it for you?
Joining a highly entrepreneurial team that is delivering on one of Prudentials and PGIMs biggest strategic initiatives.
Having immediate impact on client relationships and business building efforts.
Being at the ground level of leading the build-out of PPAs client-facing organization.
Gaining hands-on experience from constant senior leadership exposure.
Developing leadership, strategic thinking, relationship building, and business operational skills in a turbo-charged environment.
What you can expect
Work with the CMO and client-facing teams within PPA to develop and implement comprehensive marketing strategies to support business objectives and drive brand awareness.
Create and execute strategic marketing campaigns across various channels, including digital, social media, email, and events.Collaborate with internal stakeholders to develop compelling messaging and content that effectively communicates our value proposition.
Manage PPA's website and digital presence, ensuring it is up to date, optimized for search engines, and aligned with marketing objectives, as well as ensuring references to PPA are up to date.
Track and analyze marketing campaign performance, generate reports, and provide insights to drive continuous improvement and achieve marketing goals.Develop and manage relationships with external vendors, agencies, and partners to support marketing initiatives.
Stay up to date with industry trends and emerging marketing technologies, working with PGIMs technology leads to ensure the adoption of innovative strategies.
Build on the strength and reputation of the PGIM brand to lead the marketing efforts for PGIMs new PPA business, working with the PGIM brand team.
Drive awareness of the PPA team across Prudential, the teams advisory capabilities and upcoming solutionsConnect the work of PPA with partner affiliates, particularly Fixed Income and Private Alternatives
Liaise with PGIM Global Communications team, providing business context, content updates and general recommendations to enable a cohesive marketing and communications plans for the business.
Work with PPA, PGIM and PGIM Quantitative Solutions Compliance, Legal and other business functions as needed. Sales team to compile and coordinate meetings and assist in addressing follow-up questions.What you will bring
Bachelor's degree in marketing, business administration, or a related field
Minimum of 5 to 7 years of experience as a Marketing Manager, preferably with some experience in credit, alternatives and/or multi-asset solutions.
Proven track record of developing and executing successful marketing campaigns.Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills, with the ability to create compelling content.
Experience managing digital marketing channels, including social media, email, and website.
Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools
Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
What will set you apart?
Experience in Asset Management Industry
Experience with executive-level interaction
PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
What we offer you
Medical, dental, vision, life insurance and PTO (Paid Time Off)
Retirement plans:
401(k) plan with generous company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional health, and career development.
Tuition Assistance to help finance traditional college enrollment, approved degrees, many accredited certificate programs, and industry designations.To find...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
