Jobs

    Senior Director of Marketing - Alpharetta, United States - StimLabs

    StimLabs
    StimLabs Alpharetta, United States

    3 weeks ago

    Default job background
    Description
    The Senior Director of Marketing is responsible for Marketing, Branding, Product Management, Advertising, and Promotional activities for StimLabs.

    The Senior Director works with cross-functional teams to execute product marketing plans, including demand generation, portfolio management, marketing campaigns, digital marketing, communication, and creative plans.

    The Senior Director will also have involvement in upstream marketing activities such as VOC and collaboration with R&D on pipeline activities.

    Responsibilities

    Responsible for downstream and upstream marketing activities and the development of team members
    Develop in-depth knowledge of StimLabs' markets and products
    Develop marketing plan and KPIs to drive and evaluate upstream and downstream marketing performance.
    Plan and implement cohesive marketing campaigns, in a timely manner, that drive demand and leads, support sales efforts and improve brand awareness and engagement
    Build marketing campaigns across multiple sites of care
    Drive the development of a digital platform across multiple channels
    Establish processes and metrics to measure and report routinely on marketing initiatives
    Responsible for development of strong product and educational/clinical content and owning the messaging of value proposition
    Support KOL development, increasing educational programs and content
    Manage team through market research including Key Opinion Leader, Voice of Customer, and competitive intelligence activities
    Use quantitative and qualitative insights to influence marketing strategy and develop executional tactics;
    Support pipeline development strategy and new product development stage gates in collaboration with R&D
    Responsible for a high level of collaboration with the Operations, and Sales teams, on sales enablement needs, data and training;
    Implement plans by working cross-functionally (Sales, Market Access, R&D, Compliance, Regulatory, and Legal), gaining their buy-in and support
    Support CRM implementation across the commercial team
    Support strategic marketing activities such as executive presentations, market assessments, and other analysis
    Manage team through conference/trade show exhibits and corresponding tactics

    Manage a team that maintains corporate imaging and branding standards; ensure consistency of content, messaging and look-and-feel with company positioning and branding.

    Manage vendor relationships, timelines, and budgets
    Skills

    Creative thinker who possesses exceptional verbal, written and diplomacy skills
    Effective organizational skills and ability to exceed tight deadlines in a dynamic environment of competing and changing priorities
    Team player who can incorporate input from various functions and generate consensus
    Full product launch lifecycle experience
    At least 7 years managing marketing/product managers
    At least 7 years of experience in medical device, with wound care experience preferred
    Experience with digital marketing, marketing automation, and CRM tools
    Excellent MS Office skills
    Experience with project management / workflow tools such as Wrike preferred
    Strong quantitative and analytical skills preferred
    Bachelors degree in Marketing or related field

    #J-18808-Ljbffr

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