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    Stratascale Content Marketing Manager - Charlotte, United States - StrataScale

    StrataScale
    StrataScale Charlotte, United States

    4 weeks ago

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    Description
    Job Summary

    The Stratascale Content Marketing Manager is a creative marketing professional who will oversee the development and distribution of content that engages and delights key stakeholders. They will take ownership over day-to-day content production for brand and demand generation activities including copywriting and editing. The ideal candidate has experience working with B2B technology organizations and is well-versed in inbound marketing strategies. They are a storyteller at heart and are energized by the idea of growing the Stratascale's brand.

    This position will report to Charlotte, NC on a hybrid work schedule as determined by Stratascale management.

    About Us

    Stratascale, an SHI company, brings together the benefits of 31 years' experience delivering the very best technologies with a fresh consultative approach to designing, delivering and supporting the technology our customers need to transform their business. We call it Digital Agility.

    To learn more about Stratascale visit our website:

    Responsibilities

    Includes, but not limited to:
    • Leads the development of Stratascale's content marketing strategy in partnership with the Sr. Director of Marketing
    • Collaborates with subject matter experts and marketing team members to product high quality content aligned to the Stratascale buyer's journey
    • Oversees all content planning initiatives and manages day to day content production:
      • Social media copywriting
      • Website content management
      • Email messaging development
      • Sales and marketing collateral creation including eBooks, white paper, one pagers, win wires, and case studies
      • Partners with creative team to develop briefs for video, graphics, and other design assets
    • Acts as quality control for Stratascale content:
      • Edit, proofreads, and improves company content using AP Style as a guide
      • Ensures consistency in brand voice and writing style
      • Conducts routine content audits and oversees organizational standards for content management and maintenance
      • Identifies opportunities to enhance content through the addition of graphics, video elements, etc.
    • Continuously measures and improves content performance
    • Optimizes digital content based on SEO best practices and Google Analytics data
    • Reports on the impact of content initiatives including influence on audience growth, client acquisition, and conversions
    • Stays up to date on latest industry trends and client challenges to build compelling content across multiple mediums and distribution channels
    • Provides support to communications team on press releases, internal newsletters, media placements, etc.
    • Assist with the development and implementation of marketing strategies for Stratascale and other duties as assigned by the Sr. Director of Marketing and executive leadership
    Qualifications
    • Bachelor's degree in communications, journalism, marketing, or related field
    • 5-7 years of experience in content-focused marketing roles (e.g., marketing specialist, content coordinator, copywriter)
    • Excellent communication and writing skills with demonstrated knowledge of AP Style
    • Experience in the IT industry and / or B2B professional services
    • Editorial mindset with an ability to predict audience preferences
    • Hands on experience with SEO and an understanding of web publishing requirements
    • Expertise in social media platforms
    • Strong project management skills
    Required Skills
    • Exceptional oral and written communication skills with the ability to communicate complex subject matter
    • Meticulous attention to detail
    • Creativity and the ability to develop original content
    • Ability to define content strategies and align them to overarching business goals
    • High degree of proficiency in Microsoft 365 and the Adobe Creative Cloud Suite
    • Hands on experience with WordPress or a similar Content Management System
    • Proficiency with Google Analytics and social media reporting toolsets
    • Ability to learn fast, absorb knowledge, and apply newly learned information
    • Demonstrated experience generating content and collaborating on graphic design
    • Ability to create compelling and exciting messages that help Stratascale differentiate from our competitors
    • Ability to contribute to the design of effective, high-quality visuals
    • Ability to work effectively within all levels of an organization, both internally and externally
    • Ability to take ownership of assigned workload/projects and follow through to completion
    • Passion for marketing, communications, and process efficiency
    Preferred Skills:
    • Experience leveraging a marketing automation tool (e.g. HubSpot, Marketo, MailChimp) to build and manage email communications
    • Content marketing certification from source like HubSpot, Adobe, Marketo, etc.
    • Understanding of how to leverage Generative AI tools as a force multiplier for content creation
    Unique Requirements
    • Writing samples will be required during the interview process
    Additional Information
    • The estimated annual pay range for this position is $60,000 - $100,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
    • Equal Employment Opportunity - M/F/Disability/Protected Veteran Status
    Compensation Structure

    Base Plus Bonus

    Approved Min (Total Target Comp)

    USD $60,000.00/Yr.

    Approved Max (Total Target Comp)

    USD $100,000.00/Yr.
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