- Develop and implement strategic marketing plans to promote company services and capabilities to commercial and federal government agencies, shareholders and key stakeholders.
- Lead the creation of marketing collateral, including brochures, presentations, website content, and promotional materials, ensuring alignment with company branding and messaging.
- Conduct market research and competitive analysis to identify trends, opportunities, and potential areas for expansion.
- Collaborate with cross-functional teams, including business development, operations, and executive leadership, to align marketing efforts with overall business objectives.
- Manage the company's digital marketing initiatives, including website graphics, SEO, social media, and email campaigns.
- Cultivate relationships with key stakeholders, industry partners, and community organizations, to enhance brand visibility and support business development efforts.
- Assist with and oversee the planning and execution of events, conferences, and trade shows to showcase company expertise and generate leads.
- Monitor and analyze marketing performance metrics, providing regular reports and insights to senior management to inform decision-making.
- Stay informed about tribal affairs, industry trends, regulatory changes, and emerging technologies to maintain a competitive edge in the market.
- Represent the company in professional associations, networking events, and industry forums to enhance our reputation and thought leadership.
- Supervise and mentor a team of marketing professionals, including an Assistant Manager and two Marketing Assistants, providing guidance, support, and professional development opportunities.
- Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
- Minimum 5-7 years of experience in marketing and business development, with a focus on federal contracting or government services.
- Strong understanding of federal procurement processes, including familiarity with FAR/DFAR regulations and contract vehicles such as GSA schedules and IDIQs.
- Proven track record of developing and implementing successful marketing strategies that drive revenue growth and market expansion.
- Excellent communication skills, with the ability to effectively articulate complex ideas and build relationships with diverse stakeholders.
- Demonstrated leadership abilities, including experience managing cross-functional teams and driving collaboration across departments.
- Proficiency in digital marketing tools and platforms, including CMS, CRM, marketing automation, and analytics software.
- Strategic mindset with a data-driven approach to decision-making and problem-solving.
- Ability to thrive in a fast-paced environment, manage multiple priorities, and adapt to changing business needs.
- Commitment to upholding the values and mission of the company, including a respect for tribal heritage and cultural diversity.
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Marketing Director - Oklahoma, United States - DNI (Delaware Nation Industries)
Description
Overview
The Marketing Director will play a critical role in developing and executing comprehensive marketing strategies to drive growth and enhance brand visibility within the commercial and federal contracting space. The ideal candidate will have a strong understanding of government procurement processes, excellent organization and leadership skills, and a proven track record of success in marketing strategy and brand development. Prior experience working with tribal entities is preferred.
Responsibilities
Qualifications
AAP/EEO Statement
DNI complies with all federal, state and local laws designed to protect employees and job applicants from discrimination based on race, religion, color, sex, parental status, national origin, age, disability, genetic information, military service, or other non-merit-based factors.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.