- Bachelor's Degree in Marketing, Communications, or related field
- 4+ years of experience in digital marketing, with a focus on growth marketing, social media, and analytics
- Proficient with Microsoft Office Suite, project management software, Google Analytics, Adobe Analytics, and social media management tools
- Proficiency in social media platforms and strategy
- A solid understanding of PPC strategy, SEO, and SEM, in-platform experience a plus.
- Excellent project management and organizational skills with a high attention to detail
- Effective verbal communications skills in both one-on-one and group settings
- Curiosity about the customer buyer's journey: key drivers, what drives awareness, conversion, and how marketing can accelerate pipeline efforts across each step of the funnel
- Strong analytical skills with the ability to translate data into actionable insights
- Passion for digital marketing trends and best practices, with a desire to continuously learn and grow in the field
- Strong relationship management skills, operating with a high level of emotional and social intelligence
- Ability to lead, influence, creatively problem solve, learn on the fly, and work with all levels in the organization, including executive leadership
- Operates effectively, even when things are not certain, or the way forward is not clear.
- Customer-first mindset and drive
- Ability to travel up to 10%.
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Digital Marketing Specialist - North Olmsted, United States - BlueScope Buildings
Description
Job Description
Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs.
With the goal of improving the customer experience across our digital experiences and working to develop effective lead generation campaigns.
Key responsibilities:
Manage digital project pipeline, backlog and web tech stack which includes AEM, Ahref's, Google Tag Manager, Google Analytics, and Act-On.
Assist in the development, creation, and publication of digital design assets (such as web pages, email campaigns, social media posts, etc.) according to brand guideline
Coordinating creation of new pages on our website
Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion
Monitor overall web performance/tracking using Google Analytics & Google Tag Manager and provide evidence based recommendations to improve user experience, engagement, and acquisition by channel (including preparing on-demand reporting and quarterly web performance report.)
Email and Social Media
Creating and facilitating send out of our email marketing communications
Email and campaign building, program reporting, and performing regular maintenance of distribution lists and segmentations
Planning and posting social media posts on our LinkedIn account
Managing paid social ads on LinkedIn
Paid Search and Analytics
Manage adwords program and budget
Deliver analytics and regular reporting for digital media and website campaigns that drive back to our product website along with recommendations on optimizations for content or A/B tests for home page images
Qualifications:
Qualifications
Education:
Bachelor's degree required
Minimum Experience Required:
3-5 years of working experience as a digital marketer in a B2B or B2C organization
Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms required (Google Analytics Academy badges a plus)
Experience working in a CMS platform (preferably AEM)
Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion optimization and personalization.
Experience with Sprout Social
Experience with Act-On or similar email marketing platform
Experience with Salesforce a plus
Ability to troubleshoot front-end functionality issues
Strong UX sensibility and empathy for the user
Strong familiarity with responsive design principles and usability best practices.
Outstanding critical thinking and problem solving skills
Self-starter, ability to work independently and take the initiative without prompting
Able to communicate transparently and confidently to all levels of the business and to various stakeholder groups, both in writing and verbally
Attention to detail and strong organizational skills
Proven ability to build relationships and work independently
Strong teamwork and communication skills in order to effectively gather requirements as it relates to a given project.
Beneficial Experience:
Basic knowledge and/or experience with HTML, CSS, and web analytics a plus.
Experience with Act-On marketing automation software is a plus.
Experience with Adobe AEM a plus.
Experience with UX design tools such as Adobe XD (or similar tools).
Proficiency with Adobe Creative Suite
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.
If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact or to discuss reasonable accommodations.
Qualifications
Minimum Qualifications & Education:
Preferred Skills & Abilities:
The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.
It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.
Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.The benefits are just as rewarding as the work at BlueScope.
To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.
EEO Employer/M/F/Disabled/Protected Veteran
BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.
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