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    Marketing Specialist - Cleveland, United States - HW&Co.

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    Full time
    Description
    HW&Co. isn't your typical CPA and Consulting firm. We have a variety of non-traditional specialties, resulting in a diversity of employee personalities and strengths.
    We're a public accounting and consulting firm with around 150 people across five locations in Cleveland, Columbus, and Mansfield.

    We provide comprehensive business advisory and financial services in auditing and assurance, healthcare, private business advisory, revenue cycle, and tax.

    Our clients include agribusiness, manufacturing, and privately held companies to name a few, but our specialties lie within healthcare and nonprofit clientele.

    Our continuing growth provides significant advancement and career opportunities for our people. Our employees receive the advantage of engaging directly with clients, formalized mentoring programs, and strong development and training. We offer competitive benefits and salaries including generous PTO, incentives to pass the CPA exam, and much more.

    We make sure our employees are comfortable and prioritize their mental health through "dress for your day", flexible hours and hybrid work plans, etc.

    Job Description -HW&Co. is currently seeking a Marketing Specialist for our Marketing Department in the Woodmere office.

    Marketing Specialists are responsible for accomplishing the business development strategies identified to drive firm growth, and report to the Marketing Director.

    They integrate digital marketing assets including e-newsletters, Firm website, and social media presence.
    We're exploring options for both full-time and part-time candidates for this position and it has been posted as both. A full-time schedule is 40 hours per week across five working days (Monday through Friday). A part-time standard schedule would be 24-30 hours per week, across 3-5 working days.

    This position is fully on-site.
    Job Responsibilities -To support the Firm's mission and values by exhibiting the following behaviors:Become familiar with the Firm's policies and procedures

    Perform the following marketing duties:
    Post articles and content to the firm website
    Monitor Google Analytics for insights on digital marketing performance and make adjustments as needed
    Manage social media presence - This includes LinkedIn, Facebook, Instagram, and YouTube
    Maintain the Firm's mailing list
    Identify and use external and internal resources to continuously improve digital marketing execution
    Analyze digital campaign results and make recommendations on ways to improve the success of digital marketing efforts
    Perform other duties as assigned
    Job Qualifications -3-5 years of marketing experience within a professional setting (business to business is preferred)
    Bachelor's degree in business, communications, and/or marketing, or a comparable level of education and experience
    Experience with business writing, managing and reporting for social media platforms, updating a company website
    Detail-oriented with a passion for accuracy - This includes the ability to multi-task in a diverse and fast-paced environment and industry
    Expert in Microsoft PowerPoint and Word (Adobe InDesign, Adobe Photoshop, Canva, Microsoft Excel are preferred)
    Great verbal and written communication skills - This includes top-notch editing and proofreading
    Social media savvy - Familiarity with the most current social media platforms and their effectiveness in promoting products and services to targeted audiences
    The ability to interact with clients and employees of all levels of the Firm - Work independently as well as with a variety of stakeholders across teams
    Understanding of CRM software (HubSpot is a preferred) and marketing automation
    Understanding of SEM/SEO
    Diversity Statement –

    We are an equal opportunity employer and prohibit discrimination and harassment of any type without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

    Our commitment to diversity, equity, and inclusion is shown throughout the work we do for our clients and in our offices.

    We believe that different backgrounds and ideas help individuals and teams thrive, lead to a positive work environment, and strengthen relationships.

    Working Conditions –
    Hybrid and remote options are available
    Involves in-office and work in the field where tasks are performed concurrently
    Office locations in Woodmere, Willoughby, Westerville, Middleburg Heights, and Mansfield
    Overtime hours required (especially during the months of January through April)
    Are you within one hour of the Cleveland area?



    Do you have at least three (and no more than seven) years of marketing experience?


    • Do you have experience in B2B marketing?
    #J-18808-Ljbffr


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