- Collaborate with cross-functional teams to craft and implement global content-rich, multichannel digital marketing campaigns and measure with a strong drive to get results
- Deploy appropriate marketing content across digital channels, including web, email nurture, video, social media, paid search and display advertising
- Measure the effectiveness of marketing activities using tools like Adobe Analytics, Power BI and CRM; Report on these metrics regularly and adjust tactics to improve performance
- Work together with business teams to improve content delivery, engagement, outcomes, and end-user experiences, aligning marketing activities to buyer journey.
- Manage digital marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
- Act as a business unit partner to marketing operations team - a true brand ambassador, understanding, upholding, and communicating our business unit strategy in all aspects of our marketing programs
- Review, create and maintain audience segmentation to meet global business goals
- May perform other related duties as the need arises and/or assigned
- Bachelor's degree in Life Sciences or Healthcare-related field, advanced degree preferred
- 5+ years of experience of digital marketing expertise, and ability to derive insights from data, with proven success in display advertising, search engine marketing and optimization, social, video and automation approaches
- Strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, Power BI, CRM & other technologies
- Experience working in a complex, highly-matrixed organization and a strong record of building alignment in cross-functional teams.
- Knows impactful marketing requires a balance of creativity and analytics to be successful and will have had experience in developing content and marketing initiatives for new market awareness and engagement
- Analytical thinking skills and experience in analyzing trends on a business and capable of turning into reports and presentations with actionable initiatives to support business growth
- Proven capability in copywriting and editing, excellent written and verbal communication skills
- Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
- Team focused mentality
- Travel is required (10%); including international
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Senior Global Market Development Manager, Digital - Hillsboro, United States - ThermoFisher Scientific
Description
Job Description
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Location/Division Specific Information
Eindhoven, Brno, Hillsboro; Remote location, based in USA
The Life Sciences Electron Microscopy Business Unit provides innovative electron microscopy workflow solutions for high resolution biological imaging, ranging from atomic resolution imaging of protein complexes to volume acquisition of cellular compartment structures.
Discover Impactful Work:
We are looking for an inspiring marketer to focus on the development and execution of digital and content marketing campaigns to drive demand, delight customers and achieve sales, marketing, and revenue goals for our life science microscopy solutions.
A day in the Life:
Keys to Success:
Education
Experience
Knowledge, Skills, Abilities
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us ) . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at *. Please include your contact information and specific details about your required accommodation to support you during the job application process.
*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
