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    Customer Engagement Manager II-Strategy Planning - Kissimmee, United States - The Walt Disney Company

    The Walt Disney Company
    The Walt Disney Company Kissimmee, United States

    2 weeks ago

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    Description

    Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital and direct relationship channels. We are looking for a Customer Engagement Manager II– CE Strategy, Planning and Integration to join our dynamic team. You will be responsible for the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. If this sounds like you, we encourage you to apply

    You will report to the Mgr-CE-Strategy Plng & Integration

    What You Will Do

    • Develop comprehensive, multi-channel paid media and owned channel (Email and Direct Mail) plans based on marketing, media, and consumer insights.
    • Collaborate with Marketing Strategy, Agency, Creative and Customer Engagement teams to collect campaign inputs, present media strategies, run campaign message distribution and share performance results and optimizations for campaigns
    • Provide message distribution instructions to Activation partners across channels.
    • Track spend and update media budgets and flowcharts for accuracy in planning and activation.
    • Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Buying, Creative, Privacy, Platform, and Finance.)

    Required Qualifications & Skills

    • Validated experience (preferred minimum of 4 years) with Cross-Channel Media Planning and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.
    • Shown history partnering and leading diverse expertise teams, partners, or direct reports within a Marketing organization or agency.
    • A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
    • Expertise in using Smartsheet, Brand Maker or Workfront.
    • CRM (Email and Direct Mail) experience desired.

    Education

    • Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.

    Additional Information

    Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

    #DXMedia#DX Marketing

    Job ID:

    Location: Celebration,Florida

    Job Posting Company: Disney Experiences

    The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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