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    Director of Analytics - Atlanta, United States - Templatedata

    Templatedata
    Templatedata Atlanta, United States

    3 weeks ago

    Default job background
    Description
    About Stripe

    Stripe Theory is a digital agency made up of data-driven marketers, communication strategists, and analysts.

    We call ourselves interpreters of data because that's just what we do use data to inform and fuel strategies across PR, communications, marketing, and digital.

    About ACC

    Stripe is an acquisition of ACC - Acceleration Community of Companies.

    ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology and creativity converge.

    Position Overview

    We're looking for a top-notch Associate Director of Marketing Analytics to add to our team.

    This leader is responsible for advancing our data-driven marketing capabilities through the effective evolution of our Analytics practice and platforms.

    The right-fit leader has technical knowledge, thinks big-picture, can tell a compelling data story, and is an effective builder-of-teams.

    They also have hands-on experience working with advertising and PR data, such as paid social, paid search, social conversation and traditional media mentions.

    The Associate Director of Analytics is responsible for evolving the reports and dashboards we use to show both the impact of our Marketing and for uncovering and addressing opportunities for our organization to better fuel growth and achieve targets.

    This role reports to and closely collaborates with the Director of Analytics.


    Responsibilities:
    Act as a leader who can help develop the Marketing Analytics function and act as a mentor to our team of analysts
    Be a driver of compelling communication and reporting of our Marketing team's performance against targets; experienced and comfortable presenting complex marketing and operational insights to a wide group of stakeholders, including senior executives and internal leadership
    Key communicator of Marketing's impact to the business; offering process improvements & opportunities for innovation
    Own reporting workflows from start to finish, developing measurement frameworks that tie to business goals and guiding analysts in implementing for clients
    Help drive automation and aggregation of data sources into data warehouses and data visualization tools
    Proactively guide analysts in report formatting, quality assurance and data storytelling

    Required Skills & Experience:

    4+ years of total analytics experience, 2+ years of experience in a Marketing Analytics leadership role at an agency
    Exceptional communicator, comfortable presenting to executives
    Functional knowledge of relational databases, Tableau, SQL/Python/similar; advanced Excel, data modeling and analysis skills
    Strong data visualization experience
    Report writing and development skills
    Passion for data and analysis; comfortable working with large data sets
    Highly collaborative style with effective influence skills; a team player, comfortable working with cross-functional stakeholders
    Exceptional leadership capabilities. Proven ability to grow and develop top analytics talent


    Bonus Skills & Experience:
    Tableau dashboard building expertise is a big plus.
    Expertise building and maintaining data warehouses is a big plus.
    Experience with social listening tools is a big plus (Brandwatch, Talkwalker, Synthesio, Netbase, etc).
    Experience with media listening tools is a big plus (Cision, Critical Mention, Muckrack, LexisNexis, etc).

    Stripe Theory is an Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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