Head of Acquisition - Atlanta, United States - Enchanting Travels

Enchanting Travels Atlanta, United States

3 weeks ago

Description

About Us

Enchanting Travels is a hard-working, vibrant, and innovative company specializing in crafting outstanding tailor-made journeys for discerning travellers to more than 70 countries in Asia, Africa, Latin America, Europe, North America, and Oceania.

Founded in 2004, we have made the travel dreams of thousands of guests from around the world come true. Enchanting Travels is owned by Travelopia, the world's leading collection of experiential travel brands.

We are a diverse team with 160+ individuals from 17 nationalities working from our offices in the USA, Canada, Germany, Australia, India, Argentina and Kenya.

Summary:

Are you a guru with numbers? Do you thrive on data-driven marketing? Would you like to lead digital marketing in a rapidly growing international travel company? How about joining a multicultural, fast-paced and dynamic team in an environment where global boundaries in the travel industry are challenged, and new ideas and out-of-the-box thinking are welcomed and encouraged? Yes? Then, read on....

The Head of Acquisition will be based out of either the US or Canada. You will liaise closely with our Marketing team members who work out of our offices around the world.

In this role you will lead and successfully deliver on all new acquisition initiatives and spearhead our journey towards becoming a more data and customer-focused team.

What You Will Be Doing:
Supervise the execution of new acquisition activities for all our source markets.

Govern PPC campaigns and conversion optimization initiatives as well as manage our PPC agencies successfully in each source market

Champion SEO efforts to improve on-page rankings, organic traffic, lead generation, and conversion rates

Drive and lead all paid social media across all source markets.

Parse through data and reports to deliver insights and strategies on improving marketing performance across all channels

Track and measure the success of different acquisition activities, and driving improvements and next steps

Experience in channels outside of digital – such print, radio, etc. would be a bonus.

Refine and expand acquisition-related processes, structures and competencies

Liaise with our technology team to implement marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc.

What We Are Looking For:
Hands-on digital marketing experience across major channels (PPC, SEO, social media). This includes working on Google AdWords/Bing accounts, SEM Rush, developing reports, running analyses for the team, etc.

Experience working with agencies, consultants and freelancers to implement complex projects through them.

A university degree, and a minimum of 10 years of work experience with a focus on online marketing. At least 5 years of experience in a people management role.

Experience in successfully building and leading teams, as well as projects.

Experience in working for brands from the US market. A keen understanding of US, German and UK markets is a big plus.

Mastery over the English language and excellent communication skills. A high bias for action, keen eye for detail, excellent problem solving abilities and prioritization skills.

Flexible, agile, adaptive and open to learning

Competitive salary, Bonus scheme, Health and retirement benefits.

Flexible working hours and a hybrid working model

Wider scope for learning, working with teams across the globe

Career progression opportunities

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish.

We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.

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