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El Segundo

    Manager- Digital Marketing - El Segundo, United States - L'Oréal

    L'Oréal
    L'Oréal El Segundo, United States

    5 days ago

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    Description

    Title:
    Manager- Digital Marketing


    Brand:
    Pulp Riot


    Location:
    El Segundo, CA (3days/week)

    Job Summary


    An integral part of the Pulp Riot Marketing team, the Digital Marketing Manager will work closely with the Marketing, Sales and Education teams to create and deliver impactful digital campaigns that increase brand awareness, traffic and conversion in pro and consumer channels.


    Collaborate with multiple stakeholders including, but not limited to: division counterparts, distributor partner, retailers, and all internal sales, marketing and operations partners.

    Actively builds networks and is in-house go-to for all digital initiatives for Pulp Riot.

    Paid Media + Content (40%)
    Collaborates with marketing (US + DMI), sales and education teams to understand respective calendar and business objectives
    Applies and creates actionable paid digital campaigns for launches and animations
    Manages briefing and execution of all paid digital campaigns in partnership with internal and external stakeholders
    Partners with creative resources to ensure content properly adapted for multiple formats. (Web & Mobile)
    Conducts updates to all content across sales channels, in partnership with Marketing, Education, Sales

    Advocacy + Influencer Relations (40%)
    Grows and supports pro and consumer influencer relationships and programs
    Supports product seeding to help grow community and brand awareness
    Manages relationships, contracts and core activity with brand ambassadors
    Analyzes and translates insights from owned social channels/groups; report findings with cross-functional teams and turn into actionable digital plans for US

    CRM/Ecomm (15%)

    Manages web updates for new launches and ongoing optimization opportunities (product pages:
    content + copy)
    Identifies exposure opportunities on distributor and loyalty site and briefs/develops content with cross-functional teams to increase brand relevance
    Develop and execute CRM plans with SalonCentric to support new launches and animations (email campaigns, including targeted series; SMS; app)

    Additional Responsibilities (5%)
    Update IMC budget tracker to ensure campaigns are on-budget
    Test and learn on platforms and ensure strategies meet current best practice standards for each channel
    Keeps current on latest industry trends and participates in brainstorming sessions; presents new ideas for continuous improvement
    Ad hoc requests as needed

    Job Requirements

    College Degree

    • 7 years of relevant experience in digital marketing and project management
    Related work experience which demonstrates an understanding of and skill in the confluence of brand management and digital marketing principles
    Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
    Ability to lead presentations
    Feel comfortable working autonomously in an entrepreneurial environment, with low-moderate supervision.
    Highly collaborative across different stakeholders in a matrixed environment
    Self-motivated, results-oriented, strategic thinker
    Strong time management and prioritization skills
    Strong computer skills necessary (All Microsoft Office programs) with heavy focus on PowerPoint
    Experience working within professional beauty industry and SalonCentric is preferred, but not required

    Essential Physical Requirements

    Travel will vary based on brand events and meetings - up to 5%
    Must be able to work in an office environment, minimum of 3 days per week.

    Salary Range: 92k-125k + bonus

    #J-18808-Ljbffr


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