Digital Marketing Specialist - Northridge, United States - Kitchen Concepts

Description

• Develop ad campaigns for Facebook/Instagram and YouTube, including audience demographics and targeting. Check ongoing campaigns routinely and make adjustments to copy, assets, and targeting to optimize performance
• Analyze data and conduct AB testing across ads and landing pages, and reporting campaign performance on a weekly basis
• Spearhead influencer campaigns to drive awareness, traffic and sales.
• Identify new opportunities and provide strategic recommendations to drive growth within digital acquisition channels
• Monitoring the success of campaigns using various reporting tools such a Google Analytics and Shopify Reporting
• Improving organic SEO by creating blog content

• 2+ years of Paid Social experience within the ecommerce space.
• Track record of crafting, planning, and executing customer acquisition campaigns
• Deep knowledge of Facebook's advertising algorithm, audience segments, bidding strategies, scaling techniques, and advertising creative standards
• Track record of efficient conversion based campaigns
• Experience managing creative and execution of ads
• Experience managing budgets, setting & tracking KPIs.

• 4 year College degree
• Responsible, professional, strategic thinker, extremely organized and detail oriented, and very responsive
• Passion for marketing, advertising, and data analysis
• Strong research abilities with excellent analytical skills
• Graphic design and video editing skills a plus but not necessary
• Selfstarter with excellent time management skills
• The availability to work onsite in Northridge, 40 hours per week from 8:30 am to 5 pm

• Paid time off

• 8 hour shift
• Monday to Friday

• Bachelor's (preferred)