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    Senior Manager, Brand Communications - Buffalo, United States - Make-A-Wish Foundation

    Make-A-Wish Foundation
    Make-A-Wish Foundation Buffalo, United States

    3 weeks ago

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    Description
    Make-A-Wish Foundation Metro and Western New YorkSenior Manager, Brand Communications
    Senior Manager, Brand Comm. – Fall 2023

    Job Title:
    Senior Manager,

    Brand Communications Location:
    Buffalo/Rochester, NY(Hybrid)

    Reports to:
    Regional Director, Western New York

    Salary Range:
    $60,000-$70,000


    Supervisory Responsibilities:
    Intern(s); Volunteers


    Type of position:
    x Exempto Nonexempt
    Position Summary

    The Senior Manager, Brand Communications (SMBC) is a proactive and strategic member ofthe Western New York leadership team and greater Metro and Western New York Chapter,helping to advance the Make-A-Wish agenda in the greater WNY region (made up of 17counties including Buffalo and Rochester).

    The position plays a crucial role in the WNYAdvancement Team and valuable contributor to the Make-A-Wish Metro and Western NewYork Chapter Brand & Communications Team.

    The SMBC manages integrated marketing and communications efforts including serving asthe chief regional storyteller; creating and implementing impactful regional campaigns inconcert with the team; and management, planning and analysis of a broad array of regionalcommunication activities (both digital and traditional).

    The position requires relationship-building abilities, communication skills, and anunderstanding of the multiple stakeholders in the Make-A-Wish community. This positionplays an essential role in engaging key stakeholders, including wish children/families/alumni,community partners, volunteers, and current and prospective donors.

    The successful candidate is a team player who juggles multiple tasks and priorities andexercises sound judgment, pulling in other team members, departments, and expertise fromthe Metro and WNY Chapter, Make-A-Wish America, community, and industry as required.

    The ideal candidate has significant experience in storytelling as well as traditional and digitalmarketing and an understanding of the importance of integrated, creative, and strategicbrand messaging and storytelling to drive successful outcomes.

    Make-A-Wish Foundation Metro and Western New YorkSenior Manager, Brand Communications
    Senior Manager, Brand Comm. – Fall 2023
    Primary DutiesGeneral

    • With the Regional Director and the WNY Leadership Team, develop and implement
    annual strategic marketing communications priorities and goals for the region.

    • Play a principal role with key MAW events/partnerships including the annual Galas,
    Radiothons and national partnerships including content development andevent/campaign production and support.


    • Participate in and contribute to all chapter-wide Brand Communication's Teammeetings and initiatives as required.
    • Be an active member of the regional and advancement teams' - contributing to teamdynamic and collaborative enterprise while providing communication expertise.
    • Share management responsibilities for office interns and volunteers as needed.
    Content Development and Storytelling

    • Play lead collaborative role in all storytelling leading up to and production during
    Make-A-Wish's largest annual events including Buffalo and Rochester Galas andRadio/Telethons.


    • Collaborate with assorted departments/colleagues to gather and produce regularcontent (written stories, photos and video assets) to support email, website,traditional, and social media campaigns including collateral materials andreports/proposals.
    • Work in conjunction with the team, wish families, alumni, and other constituents tobest identify, follow, and capture crucial stories of particular interest/use includingarchiving and contributing to the chapter's content hub.
    • Work with chapter colleagues to contribute to social media including Facebook,Twitter, Instagram, YouTube, and LinkedIn. Monitor and develop additional uniqueengagement opportunities regionally as needed.
    • Work directly with colleagues in Brand & Communication, Development and ProgramServices to develop overall communication strategies as well as specialized marketingand public relations campaigns.
    • Help facilitate regional graphic design requirements as needed by assorted means.
    • Monitor chapter website and chapter calendar content to ensure Western New York
    has current information reflected throughout.
    Constituent Engagement
    Make-A-Wish Foundation Metro and Western New YorkSenior Manager, Brand Communications
    Senior Manager, Brand Comm. – Fall 2023


    • Work to proactively engage select wish children, families and alumni and thecommunities in which they reside or are treated.
    • Identify and develop opportunities to engage key regional stakeholders and partnersto further reach, exposure and understanding.
    • Help to manage and support key National Make-A-Wish partnerships in the region.
    • Work with colleagues to deepen ties with donors, volunteers, and community
    partners to inspire greater engagement and impact.

    • Develop and manage relationships with key partners, media, sponsors, donors, and
    influencers as required.
    Traditional Media

    • Pitch stories of interest to regional media entities and prepare content, press
    releases, and media advisories.

    • Coach spokespersons (staff, volunteers, board, families & other stakeholders) in
    preparing for interviews.

    • Provide perspective and insight to the department on internal, peer and industry
    developments in relation to the media, marketplace and region.

    • Act as a MAW representative and spokesperson as needed.
    Compliance/Reporting

    • Enforce Make-A-Wish brand standards, adhere to communications best practices,
    policies and procedures.

    • Track communication activities, maintain ongoing activity reports and prepare
    updates for the department, boards and others, as needed.

    • Collaborate with National Office as point of contact for celebrity approvals, trademark
    violations and nationwide corporate partnership relations.
    Qualifications, Competencies and Experience


    • Bachelor's Degree required, preferably in communications, marketing, or journalism.
    • 4-6+ years of experience required in writing and editing (and pitching)
    traditional/media communications, creating and monitoring social media content,and analysis.


    • Exceptional communications skills.
    • Ability to manage multiple projects simultaneously achieving larger objectives.
    • Available and flexible to work a varied schedule (evenings and weekends) to ensure
    coverage of important Make-A-Wish activities and events.

    • Regular local travel required within the greater Western New York area (between
    Buffalo and Rochester offices). Additional travel may arise based on business needs.
    Make-A-Wish Foundation Metro and Western New YorkSenior Manager, Brand Communications
    Senior Manager, Brand Comm. – Fall 2023


    • General computer proficiency required. Photoshop, Illustrator, InDesign and other
    • Experience with database systems such as Salesforce or Raiser's Edge a plus.
    • Ability to work autonomously in a changing environment while keeping colleaguesand supervisors apprised of issues, opportunities, and progress.
    • Commitment to and a passion for the mission of the Make-A-Wish Foundation.
    • Valid driver's license and reliable transportation.

    Physical Demands:


    The physical demands and work environment listed here are representative of those thatmust be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodation may be made to enable a person with disabilities to perform theessential functions.


    • While performing this job employees may occasionally be required to talk, stand or sitfor long periods of time, walk, climb stairs, key data, stoop, twist, bend, crawl, speakand hear
    • Person must also be able to move/lift to 20 pounds
    Diversity, Equity &

    Inclusion Commitment Statement:

    Committed to attracting and retaining a diverse staff, MAW Metro New York and Western NYwill honor your experiences, perspectives and unique identity.

    Together, our communitystrives to create and maintain working and learning environments that are inclusive,equitable and welcoming.

    Disclaimer:

    The above statements are intended to describe the general nature and level of work beingperformed by people assigned to this position.

    They are not to be construed as an exhaustivelist of all responsibilities, duties, and skills required. All personnel may be required to performduties outside of their normal responsibilities from time to time, as needed.

    Please note:
    only applications submitted through this link via Formstack will beconsidered for this position.

    https:
    //makeawishmetronewyorkandwesternnewyork- https://makeawishmetronewyorkandwesternnewyork-

    Primary Duties General
    Content Development and Storytelling
    Constituent Engagement
    Traditional Media
    Compliance/Reporting
    Qualifications, Competencies and Experience

    Physical Demands:
    Diversity, Equity &

    Inclusion Commitment Statement:

    Disclaimer:
    #J-18808-Ljbffr
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