Senior Program Manager Laguna Beach, California - Shift Digital

Description

Shift Digital is the leader in digital marketing program optimization.

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

The

Senior

Program Manager is responsible for owning and maintaining specific projects and digital programs for one of Shift Digital's powersports account.

This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize their lead generating websites and products.

The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.

The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (media, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client.

He or she will also be responsible for monthly reporting tasks pertaining to program KPIs.

Manage the client program including:
Website, Digital Advertising, ELMS, dealer tools, etc
Manage

a Senior

Program Specialist and VMC team

including performance reviews and team operations
Own projects from beginning to final delivery to client across all lines of business
Provide direction to internal Shift Digital teams (media,

delivery

, and dealer support) based on client needs
Manage project scope and client expectations

and

developing contingency plans
Manage project status including milestone tracking, budget, allocation, and open issues
Initiate and lead QA activities on program solutions to be delivered to the client
Provide in-depth analytical analysis of performance of products and services using tools provided
Work effectively within the team to prioritize client requests and product requirements

including

current customer/prospect needs

and

long

term product roadmap needs
Manage requirement gathering, project plans, project development and delivery of new features or functions
Identify opportunities for new programs
Manage relationships with partners and vendors to ensure effective collaboration and optimal performance.
Lead regular status meetings with

client

Desired Experience & Qualifications
Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
Understanding of the digital space, associated analytics, and delivery of technology solutions
Experience managing

digital advertising campaigns across SEM, Display, Social, and Video channels.
Comfortable speaking with/in front of dealers,

clients

and Regional Reps
Detail oriented and self-motivated
Communication and interpersonal skills necessary to actively promote a cooperative team environment
Desire to own success of projects
Strong analytical and data skills
Knowledge of SQL, queries, PowerBI
5

years of experience in Digital Marketing
A

utomotive and/or powersports experience i

s

preferred
At Shift, many factors are

taken into account

when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited


to:
skill set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents

only

.

While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role.

A reasonable estimate for this role is:
$

100,000

• 1

15

,000.
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