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Cornelius

    Brand Marketing Director - Cornelius, United States - Kline Franchising, Inc.

    Kline Franchising, Inc.
    Kline Franchising, Inc. Cornelius, United States

    3 weeks ago

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    Description
    Brand Marketing Director

    Position Description


    Burn Boot Camp is seeking a Brand Marketing Director to conceptualize, create, and plan brand marketing initiatives that advance the Burn Boot Camp marketing agenda.

    The Brand Marketing Director will work directly with our Headquarters Team and report to the Vice President of Marketing.

    This position will work cross-departmentally to lead and oversee Branding, Marketing Operations, Products, Promotions and Social Media.

    The Brand Marketing Director is responsible for implementing marketing and development programs across the different lines of business within the Burn Boot Camp brand, including the support of our franchise network of gyms, retail and nutrition products, and gym expansion initiatives.

    This position will focus on driving members into our currently open gyms while building marketing plans to innovate the brand's offering.


    Essential Duties & Responsibilities :
    (These responsibilities must be able to be performed with or without reasonable accommodation)

    Job Responsibilities and Duties:
    Build

    Strategic Marketing Plans:
    Develop and implement marketing plans for Burn Boot Camp and its various business streams, including consumer marketing and membership promotions, franchise development, retail, company-owned locations, and virtual fitness offerings

    Oversee Deliverables:


    manage resources to execute digital, print, and hyperlocal marketing and advertising campaigns for the Burn Boot Camp Franchise System and its affiliates using the Burn Boot Camp National Brand Fund.

    Maintains a consistent brand image throughout all digital/print promotional materials, locations, distribution platforms, events, joint ventures, and any other affiliated marketing and/or advertising channels.


    Promotions:
    Plan and innovate the National Promotions and Community-Building events that Burn manages

    Brand Messaging :

    Oversee the brand messaging across all mediums and affiliates by delivering clear and concise voice and tone aligned with the mission of the company.

    Includes written word, video, and audio mediums.


    Marketing Performance :
    Responsible for reporting, forecasting, and analyzing performance, activities, and campaigns according to objectives and key results

    Team Management :
    Manage a team of in-house experts to execute initiatives.

    Responsible for hiring, training, and performance review processes to develop marketing team in alignment with the culture of the organization.


    System Training:
    Oversee the creation of manuals and training materials necessary for marketing implementation across the system, including the oversight of corporate communications

    Brand Uniformity:


    Ensure that brand messaging is clear and concise at the unit level, on social media platforms, at live events, and all other facets of the brand.

    Oversee quality assurance and protect brand standards from unit-level to national level.


    Product Marketing:
    Oversee product marketing for Burn Nutrition, Burn Retail and any other products offered

    Advertising:
    Work with in-house experts to build and manage digital advertising strategies to drive results across products and services, including Franchise Development

    Additional Responsibilities:
    Any other reasonable duties as required and/or assigned by the VP of Marketing

    Qualifications:


    7-10 years experience in marketing, advertising, online and/or customer marketing, preferably for a B2C/consumer-driven business3+ years experience managing a teamAbility to meet deadlines in a fast-paced environment while balancing multiple projectsDegree in Marketing or related fieldPassion for fitness, health and nutrition; enthusiastic about Burn Boot Camp's missionStrong interpersonal skills and ability to work well in a team environmentStrong understanding of both brand marketing and digital marketing principlesExceptional project management and organizational skillsExcellent oral and written communication skillsStrong analytical and quantitative skills.

    Ability to use data to develop and measure marketing programsThorough understanding of direct marketing principles.
    Franchising experience a plusExperience in the Fitness industry a plusOccasional travel as needed,
    #J-18808-Ljbffr
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