- Capture and analyze market data (e.g. by industry, market, product, channel and/or region)
- Monitor, analyze and communicate competitor product intelligence (e.g. business strategy, new products, pricing data) to identify implications and differentiation opportunities for the company's strategy and products
- In conjunction with marketing, initiate and/or participate in market and product research activities to understand customer and dealer needs (survey, customer visits, focus groups, dealer visits)
- Analyze market and product research (e.g. voice of customer / dealer, specs, features & benefits, operations strategy) to develop a long-range product strategy (customer and dealer experience targets) & to support product development activities
- Review engineering change notices for field impact (price, performance, safety) and communicate findings to marketing communications and channel marketing managers
- Understand operational issues & balance those aspects in the product planning process including quality, manufacturing complexity, and current process capability
- Build business cases for product development, understanding customer needs, competitor's capabilities, and profit goals
- Provide marketing plan, product specifications and product features for completion of business plan and work effectively with cross-functional teams on new product development
- In conjunction with the program management office, support the product development process to ensure the product fulfills the market needs and achieves the project goals
- Acting as voice of customer, provide product feedback to support product development
- Act as liaison with the attachments team to ensure that all products work with approved attachments
- Develop and maintain price and specification data sheets
- Setup new product and option package configurations in production planning systems
- In conjunction with marketing, develop training materials for new product launches along with participating in market and product training events (e.g. press events, literature, web development, photo/video, etc.)
- Develop and conduct product training activities to support dealer sales specialists and Bobcat field marketers
- Provide on-going product support to dealer sales specialists and Bobcat field marketers
- Support on-going efforts to improve dealer performance
- Refine existing or develop new product management processes that govern product management activities and facilitate cross-regional, cross-functional collaboration
- Hire, supervise and develop student co-ops
- Participate in industry events and associations
- Education Required: Bachelor's degree in Business Administration/Engineering
- Experience Required: 2+ years of experience in product development, engineering or market development
- Travel Required: 10-24%
- International travel may occur
- Construction product (or related) development knowledge and operation experience
- Experience in conducting and compiling customer research
- Verbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 people
- Ability to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate
- #GD
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Product Specialist - Bismarck, United States - Doosan Corp
Description
Last Updated Date: Apr 15, 2024
Location:
Bismarck, West Fargo, ND, US, 58501
Company: Doosan Bobcat NA US
Job Information
Location: West Fargo, ND or Bismarck, ND
As a Product Specialist, you are responsible for building the company's product and innovation advantage by working with the channel marketing team to create optimal products and product improvements. This also includes maximizing product gross profit and customer satisfaction.
Role & Responsibility
Market & Competitor Analysis
Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.
Beware of Fraudulent Job Offers and Solicitations
Any legitimate job offer will be preceded by an official selection process.
