Specialist I, Product Specialist - Bismarck, ND, United States - Doosan Bobcat

Doosan Bobcat Bismarck, ND, United States

1 week ago

Description

As a Product Specialist, you are responsible for building the company's product and innovation advantage by working with the channel marketing team to create optimal products and product improvements.

Market & Competitor Analysis
Capture and analyze market data (e.g. by industry, market, product, channel and/or region)
Monitor, analyze and communicate competitor product intelligence (e.g. business strategy, new products, pricing data) to identify implications and differentiation opportunities for the company's strategy and products
In conjunction with marketing, initiate and/or participate in market and product research activities to understand customer and dealer needs (survey, customer visits, focus groups, dealer visits)
Analyze market and product research (e.g. voice of customer / dealer, specs, features & benefits, operations strategy) to develop a long-range product strategy (customer and dealer experience targets) & to support product development activities
Review engineering change notices for field impact (price, performance, safety) and communicate findings to marketing communications and channel marketing managers
Understand operational issues & balance those aspects in the product planning process including quality, manufacturing complexity, and current process capability
In conjunction with the program management office, support the product development process to ensure the product fulfills the market needs and achieves the project goals
Develop and maintain price and specification data sheets
Setup new product and option package configurations in production planning systems
In conjunction with marketing, develop training materials for new product launches along with participating in market and product training events (e.g. press events, literature, web development, photo/video, etc.)
Develop and conduct product training activities to support dealer sales specialists and Bobcat field marketers
Provide on-going product support to dealer sales specialists and Bobcat field marketers
Support on-going efforts to improve dealer performance
Bachelor's degree in Business Administration/Engineering

Travel Required: 10-24%

International travel may occur
~ Construction product (or related) development knowledge and operation experience
~ Ability to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate
~#As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law.

If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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