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    Marketing Coordinator - Louisville, United States - Evidence In Motion

    Evidence In Motion
    Evidence In Motion Louisville, United States

    4 weeks ago

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    Description

    Overview:

    The Marketing Coordinator is a key player in the success of EIMs University Partner (UP) business. EIM partners with leading colleges and universities to power hybrid, accelerated doctorate programs in health care (Doctor of Physical Therapy, Doctor of Occupational Therapy, and Physician Assistant programs). In our partnership with the University, we offer a variety of services through all phases of development of the hybrid program. This includes accreditation, student enrollment, faculty recruitment, marketing, curriculum development, and clinical placement. A few of our University Partners include Hanover College, Hawaii Pacific University, Bowling Green State University and others.

    As a member of EIMs University Partner marketing team, the Marketing Coordinator will support the overall marketing strategy and execution for their assigned programs and university brands, under the guidance of their Program Marketing Manager, and in collaboration with Program Marketing Strategists. This includes supporting a variety of marketing campaigns across channels to drive the success of student recruitment and program goals.

    Benefits:

    • PTO
    • Sick Days
    • Health, Dental, Vision Insurance
    • Parental Perks
    • Unique Maternity Benefits
    • 401(k) with 4% company matching
    • Much, Much, More
    Responsibilities:

    Responsibilities/Functions:
    Help build and maintain content, event and social media calendars for assigned programs, in collaboration with the program marketing team.
    Support project coordination by tracking progress and milestones in the marketing teams project management software ).
    Conduct conference and event research, planning and execution for various conferences and events that will support the programs marketing strategy and student recruitment goals, including graduate college fairs, clubs and more.
    Provide external vendor management for development, printing, shipping and purchasing of promotional materials and other marketing projects.
    Track marketing budget expenditures, gather and reconcile invoices each month, and purchase marketing promotional items within allocated budget.
    Support WordPress website updates and quality assurance.
    Support social media strategy in collaboration with program marketing team and program and university teams to include coordinating with student ambassadors.
    Help in the research of various geographies and audiences for marketing projects that support assigned programs student recruitment and program goals.
    Coordinate and promote monthly webinars and other virtual events via email, social media and other channels.
    Help prepare presentation decks for internal and external stakeholders as needed.
    Other projects and tasks as assigned.

    Qualifications:

    Required Skills:
    Excellent communication skills
    Comfortable with both autonomous and collaborative work
    Excellent project management abilities
    Outstanding interpersonal skills
    Careful attention to detail
    Ability to handle data with confidentiality
    Good organizational and time management skills
    Bachelors degree in Marketing, Communication or related field, or equivalent experience
    1-3 years of marketing experience, preferably as a coordinator, assistant or project manager

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