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    Marketing Specialist - Tempe, United States - Circle K

    Circle K
    Circle K Tempe, United States

    3 weeks ago

    Default job background
    Description
    Essential Duties And Responsibilities

    Assist in executing annual marketing plan including budget, strategy, tactics, and media plan.
    Assist in the creation and implementation of brand marketing campaign and advertising.
    Help develop marketing programs for proprietary product lines in conjunction with Food Service Managers.
    Manage GSP inventory portal backstock and inventory portal sign orders.
    Assist in managing category marketing programs ensuring alignment with the company's overall marketing strategies.
    Assist in managing local store marketing development ensuring alignment with company's overall marketing strategies.
    Develop co-promotional activity with suppliers and vendors for social media and digital platforms.
    Consult on in-store retail décor and design.
    Research industry competitive activities, strategies, and trends.

    Assist in managing advertising agency relationship including writing communication briefs for all promotional activities, ensuring deadlines are met, and corporate objectives are achieved.

    Analysis of brand campaign efforts for effectiveness activity/ROI.
    Work with brand manager on marketing programs
    Develop social media strategies and promotions
    Work directly with ad agencies and social media influencers to promote marketing programs online
    Develop monthly sales planner with GSP
    Investigate and rollout new social media platforms to promote on (i.e. tik tok, snapchat)
    Capture social media content and edit social media videos
    Report on the success of social media programs and provide bi-monthly updates to field on social media programs

    Qualifications

    Basic knowledge in video editing and content creation
    Proven ability to develop, communication, and implement strategic plans.
    Strong written, verbal, and presentation skills.

    Computer/Software Skills

    Proficiency with Microsoft Office Software. Knowledge in imovie/final cut pro, Canva and adobe photoshop. Basic knowledge of social media apps (Facebook, Instagram, Twitter etc.)

    Circle K is an Equal Opportunity Employer.

    The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.

    Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company.

    Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

    Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

    In English

    In Spanish

    R425840
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