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    Director of Marketing Communications - Tucson, United States - Pima Community College

    Pima Community College
    Pima Community College Tucson, United States

    4 weeks ago

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    Description

    The Director of Marketing develops strategy and implements tactics to encourage applications to the College. Builds awareness of College credit and non-credit programs through traditional and digital marketing channels. This position also sets objectives and measures, creates communication materials, and advises and ensures College branding, marketing, and communications are aligned to the strategic plan.

    Duties and Responsibilities:

    • Develops and executes comprehensive digital and traditional marketing strategies to drive brand awareness, engagement and enrollment growth
    • Oversees the planning, execution and optimization of digital marketing campaigns across various channels, including SEO/SEM, display advertising, social media, email, text and content marketing
    • Utilizes data analytics, AI and insights to drive decision-making and continuously improve campaign performance and ROI
    • Manages relationships and budgets with external agencies and vendors to ensure quality, efficient and timely delivery of advertising and marketing services
    • Utilizes a high degree of innovation and creativity to develop effective online, electronic and print ads, collateral, direct mail/email, web, and video strategies to reach target audiences
    • Aligns all external messaging with the PCC brand, website strategy, social media strategy and PR strategy, in collaboration with the Vice Chancellor for External Relations
    • Leads, mentors, inspires and supervises a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence
    • Collaborates closely with Executive Leadership Team, Deans and Directors on marketing tactics and strategies to promote College programs and initiatives
    • Ensures brand consistency across all PCC communications channels; providing guidance to internal and external stakeholders on how to properly use the PCC brand (name, logos, images, etc.)
    • Develops and manages the marketing budget, ensuring optimal allocation of resources to drive marketing initiatives and meet student recruitment goals
    • Bachelor's degree in Marketing or a closely related field of study
    • Five to eight years of related experience in marketing
    • Three plus years of supervisory experience required
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