Director of Marketing Communications - Tucson, United States - Pima Community College

Pima Community College

Verified Company

Tucson, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

The work schedule for this position is flexible and may include working evenings and weekends.

Duties and Responsibilities:

Develops and executes comprehensive digital and traditional marketing strategies to drive brand awareness, engagement and enrollment growth
Utilizes data analytics, AI and insights to drive decisionmaking and continuously improve campaign performance and ROI
Manages relationships and budgets with external agencies and vendors to ensure quality, efficient and timely delivery of advertising and marketing services
Aligns all external messaging with the PCC brand, website strategy, social media strategy and PR strategy, in collaboration with the Vice Chancellor for External Relations
Leads, mentors, inspires and supervises a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence
Collaborates closely with Executive Leadership Team, Deans and Directors on marketing tactics and strategies to promote College programs and initiatives
Ensures brand consistency across all PCC communications channels; providing guidance to internal and external stakeholders on how to properly use the PCC brand (name, logos, images, etc.)
Develops and manages the marketing budget, ensuring optimal allocation of resources to drive marketing initiatives and meet student recruitment goals
Performs all other duties and responsibilities as assigned or directed by the supervisor

Job Requirements:

An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above

Preferred:

Master's degree in Marketing or a closely related field of study
More than eight years of related experience in marketing, social media, and data analysis
Knowledge of business management and fiscal practices
Knowledge of principles and methods for promoting programs and services
Skill in budget/resource management
Skill in independent decision making
Skill in people leadership and supervision
Skill in program development and process improvement
Skill in public speaking
Ability to adapt and maintain professional composure in emergent and crisis situations
Ability to develop and maintain effective and positive working relationships